Overview

Responsibilities

Vertical Ownership – Tactics & Coaching

• Own go-to-market launch strategy and execution for Tactics & Coaching products
• Lead product lifecycle marketing across the Define, Get Set and Grow phases
• Develop and maintain clear positioning and value propositions for the T&C portfolio
• Build and maintain vertical messaging architecture that communicates product value to target audiences
• Monitor and maintain competitive intelligence across the T&C market landscape
• Capture and synthesise sales and market feedback to inform positioning, messaging and GTM improvements
• Continuously evolve the product narrative by integrating product updates, customer feedback and market insights into positioning and messaging
• Provide input into ICP evolution from a Performance & Health perspective.

PMM Governance & Standards (Cross-Vertical)

• Define and establish PMM frameworks and standards used across the Product Marketing function
• Own the launch governance process, ensuring launches are coordinated effectively across teams
• Act as operational owner of the Global Marketing Calendar, sequencing launches and marketing activity across the portfolio
• Ensure cross-vertical messaging consistency across product marketing outputs
• Define and uphold the quality bar and best practices for Product Marketing deliverables

Requirements

• Extensive experience in Product Marketing, Product Management or related GTM roles.
• Proven experience leading product launches and go-to-market programmes
• Strong ability to translate complex technology into clear customer value propositions
• Strong organisational skills with the ability to coordinate cross-functional teams
• Commercial mindset with interest in market dynamics and competitive positioning
• Willingness to travel and support events outside standard business hours when required

Success Indicators

In 6 months’ time

• T&C product positioning and messaging are clearly defined and consistently used across GTM activities
• Product launches are well coordinated and delivered with clear ownership and timelines
• PMM frameworks and working practices are established across the team

In 12 months’ time…

• T&C products have strong and differentiated market positioning
• The Product Marketing function operates with clear frameworks, governance and consistent messaging
• Launch planning and sequencing across the portfolio is coordinated and predictable

Why Catapult?

• We have amazing people. We promise you’ll work with some of the most ambitious, intelligent people in an exciting industry, and do some of the best work of your life
• We encourage our people to engage in constructive, open, and honest communication to make Catapult extraordinary.
• We work in a collaborative yet challenging environment to consistently improve our performance, which in turn impacts our customers' performance
• Our workforce spans more than 20 countries. You'll have the opportunity to work with people from multiple nationalities and cultures, and to build your global awareness
• We value improvement and development. We are challenging ourselves to continuously grow and become a high-performance company.