Market Narrative & Category Leadership

• Define and evolve SOCi’s category narrative, positioning, and messaging architecture
• Establish a clear, differentiated point of view that answers: why change, why now, why SOCi
• Ensure consistency of narrative across brand, product, sales, and executive communications
• Shape how analysts, media, customers, and the market understand SOCi

Brand Strategy & Experience

• Own SOCi’s brand strategy, identity, and voice across all digital and offline touchpoints
• Ensure a consistent and high-quality brand experience across digital channels, campaigns, events, and customer interactions
• Lead and scale a high-performing brand and creative organization

Authority, Content & Earned Channel Strategy

• Own SOCi’s earned and owned media strategy to build market authority and executive visibility
• Define the role of key channels including LinkedIn, YouTube, blog/editorial, PR, and industry publications
• Build and scale an always-on content engine that reinforces SOCi’s narrative and engages enterprise buyers
• Oversee development of thought leadership programs, including proprietary research, data insights, and executive POVs
• Partner with executive leadership to amplify SOCi’s voice across social platforms, speaking engagements, and media

Communications & Executive Visibility

• Lead SOCi’s communications strategy, including media relations, analyst engagement, and corporate messaging
• Elevate executive presence through keynotes, bylines, interviews, and industry influence
• Ensure SOCi maintains a strong and differentiated voice in the market

Product Marketing Leadership (Executive Oversight)

• Lead and mentor the Product Marketing function, including a Sr. Director and team
• Ensure product messaging, positioning, and go-to-market strategies align with the broader market narrative
• Provide strategic oversight across:
• Messaging frameworks
• Product launches and company readiness
• Sales enablement and competitive positioning
• Step in for tier-one launches, strategic deals, and executive-level product storytelling
• Act as a senior product evangelist internally and externally when needed

Go-to-Market Narrative & Cross-Functional Alignment

• Partner with Product, Sales, Demand Generation, and Customer Success to ensure alignment across the full customer journey
• Drive consistency between brand narrative, product messaging, and revenue strategy
• Influence executive decision-making through market insights, customer understanding, and competitive intelligence

Brand & Narrative Operating Model

• Build a modern brand and communications operating system with clear KPIs tied to awareness, perception, and pipeline impact
• Establish measurement frameworks that connect brand investment to business outcomes
• Own budget, planning, and performance reporting across brand, communications, and product marketing teams

What You’ll Need to be Successful

• Remote Opportunity: Ability to work 100% remotely
• Must Have:
• 7+ years of B2B Product Marketing experience in a fast-paced, high growth environment
• Demonstrated success in past Head of Marketing roles (bonus if you've led Product Marketing teams)
• Demonstrated success in navigating and influencing challenging dynamics at the executive level
• In depth, hands-on experience with all core product/solution marketing functions
• Demonstrated creative thinking with ability to develop new programs that generate awareness and intent
• Demonstrated ability to juggle multiple initiatives with confidence and grace
• Excellent written and verbal skills
• Highly collaborative with strong interpersonal skills
• Trustworthy with data-driven decision-making
• Willing to adapt to changes in the job description as deemed necessary
• Education: Bachelor's degree in a related field

What SOCi Provides to You

• Comprehensive Benefits Package (full-time permanent, non-contract roles only)
• Flexible Work Environment (full-time, non-contract roles only)
• Empowering Career Growth and Success

• Led by a team of industry experts, SOCi is leading agentic marketing for multi-location brands.
• Our collaborative, dynamic culture allows our teams to work cross-functionally and optimize productivity.
• If you are looking for a place where you can come and make a difference, then SOCi is for you.