Market Narrative & Category Leadership
- Define and evolve SOCi’s category narrative, positioning, and messaging architecture
- Establish a clear, differentiated point of view that answers: why change, why now, why SOCi
- Ensure consistency of narrative across brand, product, sales, and executive communications
- Shape how analysts, media, customers, and the market understand SOCi
Brand Strategy & Experience
- Own SOCi’s brand strategy, identity, and voice across all digital and offline touchpoints
- Ensure a consistent and high-quality brand experience across digital channels, campaigns, events, and customer interactions
- Lead and scale a high-performing brand and creative organization
Authority, Content & Earned Channel Strategy
- Own SOCi’s earned and owned media strategy to build market authority and executive visibility
- Define the role of key channels including LinkedIn, YouTube, blog/editorial, PR, and industry publications
- Build and scale an always-on content engine that reinforces SOCi’s narrative and engages enterprise buyers
- Oversee development of thought leadership programs, including proprietary research, data insights, and executive POVs
- Partner with executive leadership to amplify SOCi’s voice across social platforms, speaking engagements, and media
Communications & Executive Visibility
- Lead SOCi’s communications strategy, including media relations, analyst engagement, and corporate messaging
- Elevate executive presence through keynotes, bylines, interviews, and industry influence
- Ensure SOCi maintains a strong and differentiated voice in the market
Product Marketing Leadership (Executive Oversight)
- Lead and mentor the Product Marketing function, including a Sr. Director and team
- Ensure product messaging, positioning, and go-to-market strategies align with the broader market narrative
- Provide strategic oversight across:
- Messaging frameworks
- Product launches and company readiness
- Sales enablement and competitive positioning
- Step in for tier-one launches, strategic deals, and executive-level product storytelling
- Act as a senior product evangelist internally and externally when needed
Go-to-Market Narrative & Cross-Functional Alignment
- Partner with Product, Sales, Demand Generation, and Customer Success to ensure alignment across the full customer journey
- Drive consistency between brand narrative, product messaging, and revenue strategy
- Influence executive decision-making through market insights, customer understanding, and competitive intelligence
Brand & Narrative Operating Model
- Build a modern brand and communications operating system with clear KPIs tied to awareness, perception, and pipeline impact
- Establish measurement frameworks that connect brand investment to business outcomes
- Own budget, planning, and performance reporting across brand, communications, and product marketing teams
What You’ll Need to be Successful
- Remote Opportunity: Ability to work 100% remotely
- Must Have:
- 7+ years of B2B Product Marketing experience in a fast-paced, high growth environment
- Demonstrated success in past Head of Marketing roles (bonus if you've led Product Marketing teams)
- Demonstrated success in navigating and influencing challenging dynamics at the executive level
- In depth, hands-on experience with all core product/solution marketing functions
- Demonstrated creative thinking with ability to develop new programs that generate awareness and intent
- Demonstrated ability to juggle multiple initiatives with confidence and grace
- Excellent written and verbal skills
- Highly collaborative with strong interpersonal skills
- Trustworthy with data-driven decision-making
- Willing to adapt to changes in the job description as deemed necessary
- Education: Bachelor's degree in a related field
What SOCi Provides to You
- Comprehensive Benefits Package (full-time permanent, non-contract roles only)
- Flexible Work Environment (full-time, non-contract roles only)
- Empowering Career Growth and Success
- Led by a team of industry experts, SOCi is leading agentic marketing for multi-location brands.
- Our collaborative, dynamic culture allows our teams to work cross-functionally and optimize productivity.
- If you are looking for a place where you can come and make a difference, then SOCi is for you.
