The Role

What you’ll do

• Lead go-to-market initiatives: Own go-to-market planning and execution for new products, services, and features. Define launch narratives, audiences, and success metrics in partnership with product, commercial, and growth teams.
• Build positioning and messaging: Develop clear, differentiated positioning and value propositions that communicate the value of Crux’s products to multiple audiences across the capital ecosystem.
• Translate customer and market insight into differentiated strategies: Work closely with product, market intelligence, and commercial teams to synthesize customer feedback, market dynamics, and competitive signals into actionable product marketing strategies.
• Enable commercial teams: Equip commercial teams with clear product narratives and enablement resources including pitch decks, battlecards, and training materials.
• Develop persona expertise: Build deep understanding of one of the core customer segments Crux serves, including their priorities, workflows, and decision drivers. Use these insights to strengthen positioning, messaging, and go-to-market strategies.
• Partner across teams: Serve as the product marketing partner for specific product areas and cross-functional squads, ensuring launches, messaging, and commercial narratives align with customer needs.

What you bring

• 5-7 years of B2B product marketing experience in a startup or high-growth environment.
• Professional experience in financial services.
• Experience supporting multi-product organizations with multiple buyer personas.
• Demonstrated ability to translate complex financial or technical concepts into clear messaging.
• Experience developing sales enablement materials that support customer-facing teams.
• Excellent written and verbal communication skills, with the presence and clarity to communicate effectively with cross-functional teams and senior leadership.
• Analytical and structured thinker who applies first-principles reasoning to complex problems and translates insights into clear positioning and go-to-market strategy.

What we offer

• Competitive compensation package, inclusive of base salary, bonus and equity
• Healthcare benefits, including dependent coverage
• Remote-first company with quarterly onsite meetings

Our values

• Care for each other: We want to work on a team where people support each other - in their growth, in their work, and towards our shared mission. When we do that, we have fun.
• Build and improve rapidly: The thing we can best control is our pace of learning and pace of execution. We can’t control the market, regulators, or what competitors do. One of the best ways to move rapidly is to focus, and consistently ask ourselves if we are prioritizing the right things and executing them as best as possible.
• Focus unremittingly on customers: Developers, manufacturers & their advisors are doing critical work to accelerate renewable energy development. Our obligation is to them first, and we must keep their needs front & center in everything we do.
• Demonstrate ownership: We are all owners of Crux. This is our team, our company, our product and we show that to each other.
• Convene a team that reflects the breadth of experiences in the country: We expect everyone to actively help us build a team where people of all backgrounds can thrive. This applies in hiring, people policies, how we interact - and connects closely with caring for each other.