Responsibilities
- Own positioning and messaging for Measurements across key audiences, including measurement-only users, insurance roofers, and CRM customers
- Define and execute go-to-market strategies to drive measurement volume, adoption, and revenue growth
- Lead launches for new Measurement features, packages, and enhancementsβfrom planning through post-launch optimization
- Partner with Product to influence roadmap priorities based on customer, market, and revenue insights
- Drive pricing, packaging, and upsell strategies (e.g., Measure+, turnaround times, ESX add-ons)
- Identify and execute opportunities to convert measurement users into CRM customers
- Enable Sales and Account Management teams with clear messaging, talk tracks, and supporting assets
- Support PLG growth by improving onboarding, in-product education, and upgrade paths
- Partner with Lifecycle and Growth teams to drive activation, repeat usage, and expansion
- Optimize the measurement β proposal β CRM funnel to improve conversion and retention
- Monitor performance and use data to continuously improve GTM strategy and outcomes
- Develop deep expertise in measurement workflows, including insurance use cases and competitive landscape
Requirements
- 3β5+ years of experience in product marketing in a high-velocity SaaS environment
- SMB, construction tech industry, or vertical SaaS Experience is a plus!
- Product Marketing Core Certification is always a nice-to-have
- Experience managing launches or leading GTM workstreams
- Experience with common product marketing tools like Pendo, Appcues, Navattic, Hubspot, Figma
- Strong project management and stakeholder alignment skills
- A portfolio of work: sales assets, onboarding flows, adoption campaigns, etc.
- Bonus: experience supporting both PLG and sales-led motions
Compensation
Compensation Range: $100,000.00 - $120,000.00 CAD
Benefits
- 1st week of employment is mandatory PTO
- 1 Friday off per month
- Company wide paid shutdown for the week between Christmas and New Years
- Flexible time off
- 80% employer-paid benefits in the U.S. and 100% employer-paid premiums for Extended Healthcare and Dental in Canada
- RRSP/401k match
- Generous Parental Leave policy
Perks
- Annual company retreat with great team building activities
- Ample learning and development opportunities
- Home office setup stipend
- Internet and phone allowance
- Remote first culture
- Weekly Friday paydays!
Important Notice
Please be cautious of job offers that come from non-company email addresses. Apply directly through our official careers page.
