Responsibilities

• Own positioning and messaging for Measurements across key audiences, including measurement-only users, insurance roofers, and CRM customers
• Define and execute go-to-market strategies to drive measurement volume, adoption, and revenue growth
• Lead launches for new Measurement features, packages, and enhancements—from planning through post-launch optimization
• Partner with Product to influence roadmap priorities based on customer, market, and revenue insights
• Drive pricing, packaging, and upsell strategies (e.g., Measure+, turnaround times, ESX add-ons)
• Identify and execute opportunities to convert measurement users into CRM customers
• Enable Sales and Account Management teams with clear messaging, talk tracks, and supporting assets
• Support PLG growth by improving onboarding, in-product education, and upgrade paths
• Partner with Lifecycle and Growth teams to drive activation, repeat usage, and expansion
• Optimize the measurement → proposal → CRM funnel to improve conversion and retention
• Monitor performance and use data to continuously improve GTM strategy and outcomes
• Develop deep expertise in measurement workflows, including insurance use cases and competitive landscape

Requirements

• 3–5+ years of experience in product marketing in a high-velocity SaaS environment
• SMB, construction tech industry, or vertical SaaS Experience is a plus!
• Product Marketing Core Certification is always a nice-to-have
• Experience managing launches or leading GTM workstreams
• Experience with common product marketing tools like Pendo, Appcues, Navattic, Hubspot, Figma
• Strong project management and stakeholder alignment skills
• A portfolio of work: sales assets, onboarding flows, adoption campaigns, etc.
• Bonus: experience supporting both PLG and sales-led motions

Compensation

Compensation Range: $100,000.00 - $120,000.00 CAD

Benefits

• 1st week of employment is mandatory PTO
• 1 Friday off per month
• Company wide paid shutdown for the week between Christmas and New Years
• Flexible time off
• 80% employer-paid benefits in the U.S. and 100% employer-paid premiums for Extended Healthcare and Dental in Canada
• RRSP/401k match
• Generous Parental Leave policy

Perks

• Annual company retreat with great team building activities
• Ample learning and development opportunities
• Home office setup stipend
• Internet and phone allowance
• Remote first culture
• Weekly Friday paydays!

Important Notice

Please be cautious of job offers that come from non-company email addresses. Apply directly through our official careers page.