Major Responsibilities

• Lead a high-performing product marketing team, defining and tracking KPIs for effectiveness.
• Collaborate with stakeholders to execute go-to-market plans for new product launches and enhancements.
• Craft compelling product positioning and messaging that resonate with target audiences.
• Establish pricing and packaging frameworks in collaboration with Product and Finance.
• Partner with Sales Enablement to deliver effective tools for Sales and Client Services teams.
• Research target markets and emerging trends to inform strategic decisions.
• Incorporate competitive intelligence into actionable sales enablement strategies.
• Represent the voice of the customer through buyer research and market segmentation.
• Work on targeted demand generation initiatives, monitoring campaign performance.

Education & Experience

• 15+ years of product marketing experience, preferably in B2B SaaS or data analytics.
• Bachelor's degree required; MBA or advanced degree preferred.
• Demonstrated success in product launches, messaging, and driving business outcomes.
• Proven track record in go-to-market strategies that boost product adoption.
• Excellent communication and presentation skills.
• Experience in market research, competitive analysis, and customer segmentation.
• Strong analytical skills with a data-driven decision-making approach.
• Understanding of the labor market and needs of educational institutions is a plus.