Essential Responsibilities & Duties
- Set the strategic direction for all product positioning, messaging, and go-to-market programs
- Own the master messaging architecture across all products, segments, and buyer personas
- Lead product launch strategy and drive cross-functional GTM readiness end-to-end
- Drive competitive intelligence strategy; translate market signals into positioning advantage and sales enablement
- Collaborate with Demand Generation on the camping brief by defining positioning, audience, value proposition, and key proof points that feed Demand Gen execution.
- Manage and develop the Product Marketing Manager and Specialist; set performance standards for the full PMM function
- Partner with Sales Engineering to ensure demo narratives and enablement materials reflect current market positioning
- Collaborate with Product on roadmap input informed by market, customer, and competitive insights
- Conduct win/loss analysis and synthesize customer and market insights into actionable strategy
Requirements
- Demonstrated ability to develop differentiated, creative positioning that breaks through category noise.
- Deep, evidence-based understanding of buyer psychology, the buying journey, and customer pain points β built through direct customer engagement, win/loss interviews, and ongoing market immersion, not just second hand data.
- Track record of developing value propositions that are specific, differentiated, and defensible β not generic benefit statements.
- Writes and speaks in the language buyers actually use β not product language or internal jargon.
- Deep competitive fluency in the technology space, real estate tech a plus.
- Exceptional verbal communication and presentation skills β can distill complex strategy into a clear, compelling story for any audience, from an executive briefing to a sales kickoff to a customer advisory board.
Qualifications
- Education: Bachelorβs Degree in Marketing or related field
- Experience: 8+ years of marketing experience, including 5+ years in product marketing in a B2B SaaS environment. Prior people management experience required. Experience in real estate, proptech, or a vertically-focused SaaS company strongly preferred.
