About Phoenix
Phoenix is building the most trusted telehealth platform in Canada, making specialist healthcare accessible to every Canadian, wherever they are. Our platform breaks down barriers to care, empowering patients to take control of their health with personalized treatment options and the guidance of licensed providers.If you thrive where big ideas turn into real impact, you'll fit right in here. We're a team of creative problem-solvers who move deliberately and collaborate in person, because we think the best work happens that way. At Phoenix, you'll find autonomy over your work, people who care about each other's success, and a mission that's making healthcare better for Canadians.
About the Role
Phoenix is one of Canada's fastest-growing men's health platforms. The Head of Brand will own how Phoenix shows up in the world, including our positioning, patient narrative, messaging architecture, and creative standards.What You Will Own
Brand strategy and positioning:
- Evolve Phoenix's positioning, value proposition, and patient narrative.
- Define the role each treatment category plays within the master brand.
Audience and messaging:
- Lead persona work, segmentation, and messaging frameworks.
- Ground work in customer research, CX feedback, NPS, creative learnings, and category insights.
Creative direction:
- Set creative vision and quality across various channels.
- Lead major brand moments and enhance the quality of briefs and creative decisions.
Brand governance:
- Build standards, guidelines, and review processes for brand integrity.
- Ensure clean growth without brand debt in sensitive health categories.
Cross-functional leadership:
- Partner across the company to align stakeholders around brand strategy.
- Build the cadence and capabilities of a brand function.
What Success Looks Like
- Clear brand strategy understood across the company.
- Developed personas and messaging frameworks for all treatment categories.
- Distinct roles and voices for each category while maintaining brand coherence.
What You Bring
- Experience leading brand at a senior level in a high-growth consumer or healthcare business.
- Skills in building positioning, persona, and messaging systems.
- Strong creative judgment and the ability to defend brand decisions.
- Familiarity with compliance standards in regulated categories.
Why Work at Phoenix?
- A rewarding mission in patient-centric care.
- Work directly with experienced leaders focused on growth.
- Collaborative in-office culture in downtown Toronto.
- Competitive pay with real benefits including holistic wellbeing support.
