The Impact of a Product Marketing Manager at Coupa:
What You'll Do:
- Positioning & Messaging: Write the core story of the Supplier Network and paid products. Develop segment-specific value propositions for different supplier profiles.
- Growth, End-to-End: Partner with Product and Growth teams to drive supplier sign-ups, activation, and upgrades.
- Pricing & Packaging: Lead the strategy for product pricing and bundling.
- Experimentation: Systematically test landing pages, onboarding flows, email sequences, and packaging options.
- Competitive Intelligence: Maintain a sharp, up-to-date view of competitors and market trends.
- Supplier Segmentation: Partner with Product, Growth, and Data Science to build and maintain a robust segmentation framework.
What You Will Bring to Coupa:
- Experience: 7+ years in B2B product marketing, ideally within a SaaS company.
- Communication: Fluent English, capable of writing compelling copy, presenting to executives.
- Subscription & SaaS Business Models: Deep understanding of subscription business models and unit economics.
- Product-Led Growth (PLG): Proven experience with freemium or self-serve products.
- Data-Driven Mindset: A commitment to testing before assuming.
- Product Shaping: Demonstrated ability to influence product roadmaps.
- Action-Oriented: Willingness to do foundational work.
- Speed & Autonomy: Excels in a small team with high autonomy.
