The Role
We're seeking an experienced Product Marketing Manager to support positioning, launches, and adoption strategy across our platform. Medely operates a two-sided marketplace connecting healthcare facilities with licensed clinicians. In this role, you will help ensure our value is clearly communicated to both facilities and professionals, and that new features are successfully brought to market and adopted. You will partner closely with Product, Lifecycle Marketing, Sales, and Account Management to translate customer insight into clear messaging and measurable growth.The Impact You'll Make
- Conduct qualitative and quantitative research to understand customer needs and perceptions
- Partner with Product to inform roadmap decisions through customer research, competitive analysis, and usage insights
- Develop positioning and messaging for new and existing features
- Own go-to-market planning and execution for new features and enhancements, including internal enablement and external communications
- Define adoption strategy for high-impact features and identify opportunities to increase usage
- Analyze product usage data and customer feedback to identify gaps in understanding or value realization
- Maintain and evolve buyer personas across facilities and professionals
- Equip Sales and Account Management with messaging and collateral
- Partner with Lifecycle Marketing to ensure positioning is reflected in campaigns and in-product experiences
Who You Are
- A minimum of 5+ years of marketing experience, including at least 3 years in a product marketing role
- Experience partnering closely with Product teams on feature launches and roadmap planning
- Strong positioning and messaging skills
- Analytical mindset with the ability to translate data and customer insight into strategic recommendations
- Proven ability to drive cross-functional initiatives and influence stakeholders across Product, Sales, and Marketing
- Ability to manage multiple initiatives and prioritize effectively in a fast-paced environment
What Sets You Apart
- Experience marketing to both B2B and B2C audiences
- Experience working within a two-sided marketplace model
- Experience leading customer interviews, surveys, or competitive research
- Experience working in a startup or fast-paced, high-growth environment
Why Medely: Benefits & Perks
- Competitive Compensation: Based on experience and performance
- Long-term Incentives: 401k
- Healthcare Benefits: Full suite of benefits including medical, dental, and vision insurance
- Flexibility: We believe that work/life balance is important, so we offer flexible and unlimited PTO
- Paid parental leave
- Purpose: Join a growing mission-oriented startup that is modernizing the healthcare industry nationally!
- Ownership: Drive meaningful business impact on a team youβll help build and define!
- Remote: Work in a digital environment with all the tools to achieve your work as though you were in the office!
