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Product Marketing Manager

6 months

In short

Join TheyDo as a Product Marketing Manager to drive customer-centricity on their AI-powered journey management platform. Lead end-to-end execution of product launches, establish competitive intelligence, and craft a compelling narrative that resonates with enterprise buyers.

Where
Remote Β· Anywhere
Level
Full-time
TheyDo - Journey Management
TheyDo - Journey Management
  • 100+ people
  • Fully remote
  • Backed by Blossom

Builds an AI platform that unifies customer journey data for enterprises.

0 open roles

Responsibilities

  • Run end-to-end execution for Tier 1 launches, starting with a major September launch, and introduce a launch tiering framework that separates a quiet release from a market-defining moment
  • Own web content strategy across homepage narrative, product pages, solution pages, and product video explainers by industry and persona
  • Build the GTM content spine: pitch decks that tell a story, renewal narratives tied to value delivered, and expansion playbooks that turn product releases into land-and-expand moments
  • Audit and update existing Sales and CS collateral so the narrative is consistent across every asset the field uses
  • Stand up a competitive intelligence cadence β€” battlecards, win/loss, quarterly reviews β€” and consolidate intelligence that's scattered across teams into a single source GTM can rely on
  • Carry the category narrative through web, launches, enablement, analyst conversations, and customer stories
  • Translate the platform's AI agent capabilities into positioning that resonates with enterprise buyers
  • Build and run your own AI agents as a default part of the workflow
  • Brief Product on what the market needs and brief Sales on what Product is shipping

Requirements

  • You've been the de facto PMM function at a B2B SaaS company
  • You've built a launch tiering framework yourself
  • You've owned a website as PMM
  • You can produce a page, a pitch, and a one-liner quickly
  • You're fluent across both Sales and CS enablement
  • You use AI as a productivity layer
  • You can market AI products credibly to enterprise buyers
  • You can move a room in a presentation
  • You care about category

Nice to have

  • Video content creation from start to finish
  • CX background (martech or adjacent spaces also work)
  • European startup or scale-up experience

What We Offer Our Permanent Employees

  • Competitive compensation and pre-IPO equity
  • Fully remote working with flexible hours
  • Health Insurance benefit
  • Flexible holiday days (minimum of 25 days paid holiday per year)
  • Learning and Development budget
  • Wellbeing budget
  • Paid parental leave
  • Home office or co-working support
  • Company events
  • Latest tech & tools
  • Continuous growth of our benefits package

Why you shouldn't apply

  • You wait for a brief
  • You need a hierarchy and clear handholding
  • You treat CS enablement as an afterthought
  • You build content that needs constant tending
  • You're uncomfortable being measured on pipeline impact
  • You're skeptical of AI in your own workflow
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