Essential Job Duties and Responsibilities
- Develop and lead a growth marketing strategy aligned to company goals, revenue priorities, product launches, audience needs, and market trends.
- Serve as the bridge between leadership and marketing execution.
- Represent marketing and communications in cross-functional conversations.
- Own the marketing reporting framework.
- Directly lead, manage, and develop a team of social, communications, and creative specialists.
- Set strategic direction for social media, PR/communications, and digital content.
- Own the strategy for organic visibility.
Required Skills, Knowledge and Abilities
- 10+ years of experience across growth marketing and related functions.
- 4+ years of people leadership experience.
- Demonstrated ability to connect brand, story, audience insight, and digital experience to business outcomes.
- Excellent written and verbal communication skills.
- Understanding of modern SEO, AEO, LLM discovery, structured content.
Additional Information
- The Company reserves the right at any time to alter or change job responsibilities.
- Reasonable accommodations of known disabilities will be provided as required by law.
