Role Overview
Hiring for a strategic and hands-on Director of Brand Strategy and Growth to lead integrated marketing initiatives across brand awareness, commercialization, customer engagement, and growth. This role will support post-FDA commercialization efforts and oversee marketing strategy across both B2B (clinic licensing/enterprise) and B2C (patient awareness) audiences.
The ideal candidate combines healthcare marketing expertise, growth-oriented execution, strong storytelling, and analytical rigor within a regulated environment.
Key Responsibilities
- Brand, Media & Advocacy
- Drive earned media, thought leadership, influencer, and advocacy initiatives
- Build relationships with physicians, neuroscientists, veterans, athletes, and key opinion leaders (KOLs)
- Develop campaigns across podcasts, webinars, conferences, social media, and digital platforms
- Amplify visibility while maintaining scientific credibility and regulatory compliance
- Commercialization & Growth
- Lead marketing initiatives supporting commercialization and post-FDA growth strategy
- Develop integrated go-to-market campaigns for clinicians, enterprise partners, patients, and prospective licensees
- Support clinic activation, patient acquisition, and enterprise growth initiatives
- Partner with executive leadership on company narrative, positioning, and category leadership
- Analytics & Operations
- Track and optimize KPIs including CAC, conversion, retention, attribution, and marketing ROI
- Build dashboards and reporting frameworks to measure campaign effectiveness
- Partner cross-functionally with Commercial Operations, Clinical, Data Science, Engineering, and Executive Leadership
- Manage agencies, vendors, and external marketing partners as needed
- Lifecycle Marketing & CRM
- Lead CRM, lifecycle marketing, lead nurturing, and audience segmentation strategies
- Develop automated campaigns across email, social, and digital channels
- Utilize behavioral data and analytics to improve engagement, retention, and conversion
- Compliance & Regulatory
- Ensure marketing communications align with FDA, HIPAA, and healthcare marketing standards
- Support compliant promotion of FDA-cleared indications and approved claims
- Collaborate on medical, legal, and regulatory (MLR) review processes
Qualifications
- 8+ years of experience in growth, lifecycle, integrated, or commercial marketing
- Experience within healthcare, digital health, medical device, neuroscience, SaaS, or wellness industries preferred
- Proven success supporting commercialization or go-to-market launches
- Experience marketing to healthcare providers, enterprise healthcare organizations, and/or consumers
- Strong CRM and marketing automation experience (HubSpot, Salesforce Marketing Cloud, Braze, Klaviyo, etc.)
- Strong analytical and performance marketing capabilities
- Exceptional communication, storytelling, and brand positioning skills
- Familiarity with FDA promotional considerations and regulated healthcare communications strongly preferred
- Entrepreneurial mindset with strong operational execution skills
