Areas of Accountability

Creative Strategy & Performance Insights

• Own creative reporting and learning recaps across assigned products and verticals
• Analyze creative performance patterns across hooks, messaging, structure, tone, offers, and claims to inform next steps
• Translate customer insights, CX feedback, and performance trends into actionable creative testing roadmaps
• Connect media performance insights to creative strategy opportunities that improve CPA and scale winning concepts

Messaging Architecture & Copy Development

• Build persona-based messaging frameworks across funnel stages, including value propositions, objections, RTBs, social proof, offers, and CTAs
• Write high-converting direct-response copy across hooks, VO scripts, captions, headlines, and landing page concepts
• Develop messaging systems and playbooks that improve consistency, speed, and creative quality
• Apply consumer psychology, JTBD thinking, and persuasion frameworks to strengthen campaign effectiveness

Creative Briefing & Execution Support

• Author performance-informed creative briefs rooted in hypotheses, success metrics, and strategic insights
• Collaborate with the Creative Director to reverse-engineer top-performing concepts and evolve them into scalable creative systems
• Provide clear direction and feedback to creators, editors, and production partners throughout execution
• Prototype and communicate creative direction through lightweight edits, annotated boards, and visual references when needed

Platform Strategy & Operational Excellence

• Develop platform-native creative strategies across Meta, TikTok, YouTube/Shorts, and CTV
• Maintain awareness of emerging platform trends, creative formats, and audience behaviors
• Utilize AI tools to accelerate research, ideation, copy development, and workflow efficiency
• Ensure messaging and claims remain compliant with approved legal and brand guidelines

Cross Functional Collaboration

• Partner with Creative, Media Buying, and Analytics teams to align creative strategy with performance objectives
• Work with Customer Insights and CX teams to integrate consumer feedback and behavioral trends into messaging development
• Collaborate across creative production teams, creators, legal, and brand stakeholders to ensure high-quality, compliant, and performance-driven execution

Qualifications

• Demonstrated experience in creative strategy, performance marketing, copywriting, or direct-response advertising
• Experience with Meta, TikTok, YouTube/Shorts, CTV, Looker, Ads Managers, and creative analytics tools
• Strong strategic thinking, copywriting, creative analysis, and consumer psychology skills
• Ability to translate performance data into scalable creative concepts and actionable testing frameworks
• Demonstrated ability to work cross-functionally, manage fast-paced creative workflows, and drive measurable business outcomes

Preferred Qualifications

• Familiarity with AIDA, PASDA, and other direct-response copy frameworks
• Nice to have: experience with CapCut, Premiere, Figma, Photoshop, or Canva for lightweight creative prototyping

Workplace Arrangement

• This role is on-site (5x per week in office) based in Calabasas, CA.

Compensation and Benefits

• Compensation: Competitive salary + bonus
• Unlimited PTO and sick time
• Company-paid medical, dental, and vision insurance
• $100/month Health & Wellness stipend
• Free Employee Assistance Program (EAP)
• $100/month Personal Workspace/Office stipend
• $1,000/year True Classic merchandise allowance
• 401(k) plan with 3% company match

Company Commitment

• True Classic is proud to be an equal opportunity employer. We celebrate and support differences in race, religion, color, national origin, gender, sexual orientation, gender identity, age, veteran status, and abilities.

Company Overview

• Founded in 2019, we’re a fast-growing apparel brand obsessed with fit, quality, and impact.
• Everything we do is guided by the True Classic Operating System (TCOS)—the principles that shape how we work, make decisions, and win together.