Responsibilities

• Own day-to-day management of Included Health’s marketing site in partnership with the Web Experience & Platform team — updating pages, publishing content, and ensuring brand accuracy and quality across templates and modules.
• Collaborate with developers and platform owners to implement and iterate on scalable page templates, components, and content models.
• Lead strategy, creation, and optimization of campaign and product landing pages that support integrated campaigns across web, email, social, and paid media.
• Collaborate with copywriters and designers to translate campaign briefs into pixel-perfect digital experiences.
• Run an ongoing test-and-learn program for landing pages and email programs to improve key funnel metrics such as CTR, form completion rate, and demo requests.
• Ensure content on our owned channels is optimized to influence and represent the Included Health brand across search engines and large language models.
• Partner with Marketing Operations to define and track core digital KPIs across web and email, such as organic and campaign traffic, session duration, on-page engagement, conversion rates, and contribution to pipeline.
• Work closely with cross-functional teams to understand project requirements, contribute innovative ideas during brainstorming sessions, and deliver designs that meet business objectives while enhancing Included Health's digital storytelling and brand presence.
• Stay current on evolving digital trends, web technologies, and demand generation concepts; proactively recommend changes to keep Included Health’s digital brand experience modern and competitive.

Required Qualifications

• Bachelor’s degree in Marketing, Design, Digital Media, or a related field (or equivalent professional experience).
• 5–8 years of experience in digital marketing, web management, or lifecycle marketing, ideally in B2B healthcare, health tech, or benefits.
• Demonstrated experience owning a marketing website and/or major site sections, including cross-functional intake and publishing via CMS platform (e.g., WordPress or similar).
• Hands-on experience building and optimizing email campaigns and landing pages in a marketing automation platform (e.g., HubSpot or similar) that supports lead generation and sales motions.
• Strong understanding of conversion marketing, UX fundamentals, and content hierarchy for marketing sites and landing pages.
• Familiarity with technical SEO and AI-driven search (AIO) concepts and tools.
• Ability to connect brand storytelling with performance marketing goals –- designing and editing for clarity, persuasion, and conversion in partnership with campaign owners.
• Comfort working in design tools (e.g., Figma, Adobe Creative Suite, Canva) to collaborate on page layouts and campaign creative.
• Employ a growth mindset in your approach to exploring and adopting new tools, with experience using AI tools in a marketing context with a strong sense of when human review and judgment are required.
• Energized working in a fast-paced, highly cross-functional environment, balancing multiple requests while maintaining standards of quality and accessibility.

Preferred Qualifications

• Experience in healthcare, digital health, or other regulated industries, where privacy, security, and compliance requirements influence digital experiences.