Role & Team

What You'll Do

• Own Overstory's core positioning and messaging, from category narrative to product-level value propositions.
• Shape the language that defines how utility leaders understand wildfire risk, vegetation-related risks, and the cost of inaction.
• Lead pricing, packaging, and GTM strategy for new and existing products, including custom deals with complex, multi-stakeholder buying dynamics.
• Build the sales enablement materials (battlecards, pitch narratives, ROI models) that support a sales team navigating long cycles across vegetation managers, engineers, and C-suite.
• Partner with product and sales leadership on go-to-market decisions; owning product launches end to end, structuring pilots, and determining how to enter new segments.
• Run win/loss analysis and competitive intelligence programs to inform how we sell and how we position.
• Mentor early career team members including product marketing, content marketing and field marketing.

Skills & Experience

• 7+ years in product marketing, with meaningful experience in B2B enterprise software.
• Demonstrated ability to write for highly technical audiences.
• Demonstrated use of AI in day-to-day work.
• Experience building and delivering sales training.
• Strong strategic instincts.
• Experience supporting a company through a major product or new market launch.
• A builder's mindset.

Nice To Have

• Experience in the utility, energy, or climate tech space.
• Familiarity with regulatory and operational pressures facing electric utilities.
• Experience building a product marketing function.

What We Offer

• Competitive, location-specific compensation and benefits.
• Flexible, autonomous and collaborative working environment.
• Home office stipend, coworking and ongoing education budgets.
• A company culture that embodies our core values.

Diversity & Inclusion

Our Values

• Tackling the climate crisis is our greatest mission.
• Trust is fundamental.