What You'll Be Doing
Growth & Lifecycle
- Design and execute acquisition, activation, retention, and monetization strategies using data and automation.
- Build and optimize lifecycle flows with tools like Iterable.
- Identify funnel bottlenecks and run experiments to validate hypotheses.
- Work closely with product and data teams for relevant communication.
AI as an Operational Superpower
- Use generative AI and automation to scale ideas.
- Build prompts, pipelines, and lightweight agents for content production and analysis.
- Integrate AI use cases into the marketing workflow.
Product Positioning & Narrative
- Translate complex features into simple messages.
- Build launch playbooks for new capabilities.
- Monitor competition, trends, and user behavior for positioning.
Independent Execution
- Take ideas from zero to live autonomously.
- Build processes and playbooks that scale successes.
- Collaborate with cross-functional teams for clear communication.
Who You Are & What You Need
- Natural curiosity and system thinking.
- Comfort with technical documentation, APIs, and engineering communication.
- Experience in growth or product marketing at a tech or fintech company.
- Mastery of marketing automation tools and fluency with generative AI.
- Familiarity with no-code tools, SQL, and growth frameworks.
The Future We're Building
- Believe in AI fundamentally changing financial lives.
- Shape product, language, culture, and strategy at CloudWalk.
