Why This Role Matters
Define product marketing as a strategic operating system for customer understanding and intelligent go-to-market execution.On a Typical Day, You Might
Market Narrative & Positioning
- Define and evolve positioning for Active Intelligence.
- Translate complex AI capabilities into clear customer value.
- Strengthen narratives with bold conviction.
Adoption & Customer Outcomes
- Lead go-to-market strategies focused on customer success.
- Own the narrative that guides the customer from trial to adoption.
- Run experimentation-driven programs for weekly learning.
AI-First Execution
- Automate traditional launch mechanics.
- Leverage AI to transform PMM operations.
Sales, Partner & Revenue Enablement
- Enhance Sales and partner conversations with improved positioning.
- Establish feedback loops between teams.
Evangelism & Market Authority
- Build market presence through thought leadership.
Team Leadership
- Lead a PMM team with accountability and ownership.
- Invest in team growth and create a collaborative culture.
The Ideal Candidate Will Bring
Required
- 8+ years experience in Product Marketing or Growth in B2B SaaS.
- 3+ years of proven leadership experience.
- A product-strategy mindset with a track record of driving outcomes.
- Ability to influence across functions.
Highly Valued
- Experience with AI-native products.
- Customer empathy paired with analytical rigor.
- Desire to bridge product and marketing.
- Transformation-focused mindset.
What Success Looks Like
- Establish PMM as a trusted strategic function.
- Drive measurable product adoption and customer expansion.
- Build a modern PMM model leveraging AI.
