About the Role
GlossGenius is scaling its brand presence at a moment when the category itself is being redefined, and this role sits at the center of that. As Senior Manager of Brand Marketing, you'll own two things: the strategy for scaling top-of-funnel channels, and the integrated campaigns that align with our biggest strategic initiatives. That means identifying high-leverage channels, taking them from pilot to predictable revenue driver, and building the measurement frameworks that prove their impact β while ensuring every campaign bet the company makes flows from the first impression through to a closed deal.You will report to the Director of Brand Marketing. You must be commutable to our NYC headquarters and will operate in an in-person environment. We default to being in-office 3β4 days per week with required attendance on Tuesdays and Thursdays.
What You'll Do
- Architect and scale new top-of-funnel channels, moving them from pilot tests to predictable revenue drivers with clear measurement frameworks connecting awareness to acquisition
- Execute fully integrated campaigns that flow from the first ad impression through landing pages, email nurture, and sales talk tracks, ensuring top-of-funnel bets don't stop at awareness
- Define how AI gets embedded into the brand marketing motion at a systems level, designing workflows for research, creative iteration, and performance analysis that make the function faster without sacrificing quality
- Establish measurement frameworks for brand success, tracking incrementality, lift, and business impact across channels including offline and broad-reach tactics
- Own the P&L for your channels, partnering with Analytics to validate efficiency and defend investment decisions with data
- Brief, iterate with, and push the Creative and Brand teams toward breakthrough work that authentically represents GlossGenius to the service business owners we're trying to reach
What We're Looking For
- 6+ years of integrated brand marketing experience at high-growth companies, with a track record of scaling top-of-funnel channels and connecting brand awareness to measurable pipeline and revenue impact
- You have already built AI-powered workflows that changed how a brand or marketing function operates, with a clear point of view on which tools and systems produce meaningfully better output rather than just faster output
- Proven experience owning high-ambiguity initiatives from scratch, with a track record of making calls on channel strategy and investment without waiting for the path to be fully defined
- Deep expertise in at least two to three top-of-funnel channels such as podcast advertising, OOH, CTV, influencer partnerships, or experiential, with experience taking channels from test to scale
- Experience building and implementing measurement frameworks for offline or broad-reach channels, including incrementality testing and lift studies
- Comfortable shifting between hands-on execution and high-level strategic decision-making depending on what the work requires
- Experience bringing AI products to market or differentiating them in a crowded landscape is a plus, as is prior experience at companies that scaled from $20M to $500M ARR
Benefits & Perks
- Competitive health & dental insurance options, effective on your first day of employment
- Flexible PTO
- In-office lunch twice per week for NYC and SF employees, plus late night dinner stipends
- Access to Wellhub, a corporate wellness platform with discounted gym memberships, fitness classes, and mental health resources
- Annual stipend for professional development and continued learning
- High performers at 5 years receive a generous stipend to use however you recharge best
- 401k benefit: employees are eligible to contribute starting day 1 of employment
- Dependent Care FSA
- Paid parental leave
- Fertility and adoption benefits via Carrot and Kindbody
