Job Responsibilities
- Positioning & Messaging (30%)
- Own core messaging and positioning for FineReader Product Line, tailored to technical buyers, architects, and developers.
- Translate technical capabilities into compelling value narratives without oversimplification.
- Define differentiation versus competing Document Parsers / SDKs and open-source alternatives.
- Maintain up-to-date battlecards and competitive briefs relevant to developer decision-making in unison with Competitive Intelligence.
- Developer Ecosystem Strategy (25%)
- Develop and execute a strategy to increase awareness and credibility within developer communities.
- Partner with Engineering to identify priority channels (GitHub, Stack Overflow, technical blogs, conferences, etc.).
- Define a presence strategy for technical events and developer-focused conferences.
- Ensure FineReader is visible in relevant ecosystem conversations (AI SDKs, OCR, IDP, Document Parsers, document processing pipelines).
- Content & Technical Enablement (20%)
- Drive creation of developer-oriented content including technical blogs, solution briefs, use-case deep dives, benchmarks, and architecture guidance.
- Collaborate with Engineering and Product Management to ensure documentation aligns with market positioning and is easy to navigate.
- Ensure messaging consistency across documentation portals, landing pages, and code repositories.
- GTM & Growth Alignment (15%)
- Partner with Growth Marketing to design campaigns targeting developers and technical decision-makers.
- Define ICP segmentation for Parser and SDK buyers (ISVs, enterprise development teams, system integrators).
- Support pricing and packaging clarity for consumption models.
- Align messaging with broader ABBYY Document AI and Process AI narratives without diluting technical precision.
- Market Intelligence & Feedback Loop (10%)
- Gather structured feedback from developers, partners, and technical customers.
- Monitor competitor releases and roadmap evolution.
- Feed ecosystem insights back into Product to influence roadmap priorities.
Job Requirements
- 5–8 years of experience in Product Marketing, Developer Marketing, or Technical Marketing within B2B SaaS or Enterprise AI.
- Strong technical literacy (APIs, SDKs, cloud environments, developer workflows).
- Ability to communicate effectively with both engineers and commercial stakeholders.
- Experience with marketing APIs, SDKs, or developer platforms is highly preferred.
- Demonstrated ability to operate in fast-moving, technical environments.
- Clear writing skills and structured thinking.
Benefits
- Work from home, or hybrid
- Private health insurance
- Private pension (up to 5% EE and 4% ER)
- Volunteering Time Off (2 days/year)
