Who will love this job

• A full stack PMM – You love evolving existing and developing new products from idea to market, creating a compelling story, packaging, and driving the GTM from start to finish.
• A strong and independent executor - You thrive on owning all aspects of GTM success for your product domain, owning and driving, and working closely with Product to develop out ideas.
• A cross-functional connector & influencer – You thrive on partnering with Product, Sales, and Marketing, and can rally diverse stakeholders around clear narratives and plans.
• A sharp storyteller – You’re excellent at turning complex concepts (integrations, AI workflows, multi-party solutions) into simple, concrete stories that resonate with customers, the field, and partners.
• An AI adopter and advocate – You’re using the latest technologies to automate workflows, save time, and spend the creative human needed energy where it matters most.

What you’ll do

• Own product marketing for top priority features from positioning and messaging through packaging, launch, and early commercialization.
• Shape new solutions with Product, using market research, customer feedback, and experiment readouts to clarify ICP, use cases, problem statements, and success criteria.
• Define and refine packaging and offers (tiers, bundles, add-ons, and early pricing hypotheses) for add-on products in collaboration with Product, Pricing, Revenue, and other teams.
• Build focused GTM plans and enablement, from messaging frameworks and pitch narratives to sales tools and customer-facing collateral, that make it easy for field and partner teams to position and sell.
• Run and iterate GTM programs (campaigns, plays, content, and partner motions) to drive awareness, adoption, and advocacy, and bring back insights that influence roadmap, packaging, and future GTM.
• Additional projects and responsibilities as business needs require.

You should have

• 5+ years of experience in SaaS Product Marketing, with meaningful experience launching new products or offers and/or serving small and mid-sized businesses.
• Proven experience partnering with Product to take features and offerings from concept to launch, including problem validation, targeting, and early packaging hypotheses.
• Flexible, follow the opportunity attitude towards juggling priorities.
• Exceptional positioning, messaging, and content development skills, with a track record of communicating complex value (integrations, workflows, AI features, multi-party solutions) in clear, compelling language.
• Strong cross-functional collaboration and organizational skills, with the ability to act as the GTM "driver" for launches—managing multiple initiatives, aligning stakeholders, and bringing structure to complex efforts.
• Data-informed, experiment-oriented mindset, using qualitative and quantitative insights to test, learn, and iterate messaging, packaging, and programs, and to demonstrate impact on awareness, adoption, and revenue.
• AI-driven capabilities and experience working with the latest technology, building new agents, advocating for early adoption and testing of automation where applicable (keeping human-centered decision making and creativity in mind).
• Your own unique talents! Your background has given you a unique perspective and set of transferable skills that aren't always in alignment with a given role - but those are qualities we value at Greenhouse.