Main Responsibilities
- Own the creative testing framework end-to-end: hypothesis-to-verdict pipeline, data thresholds for decisions, stop-loss rules.
- Generate creative hypotheses from performance data, competitor analysis (Meta Ads Library, TikTok Creative Center) and adjacent verticals (e-commerce, gaming, dating).
- Brief and manage designers and the AI-generation pipeline (GenAI video/image tools), then oversee testing execution with the UA team.
- Analyze creative performance by layer β hook rate, hold rate, IPM, CTR, CPA, ROAS, cohort retention β and turn results into a taxonomy/knowledge base (which themes and angles win, and why).
- Deliver weekly reporting on the creative portfolio and drive iteration on winning concepts.
Requirements
- 2+ years in creative strategy / creative performance, ideally high-volume creative operations (hundreds/quarter) in e-commerce, gaming or dating.
- Hands-on experience with GenAI video/image tools (Seedance, Runway, Veo, Kling, Midjourney, HeyGen or similar) and understanding of which tool fits which task.
- Strong analytical skills: comfortable with large datasets, spreadsheets/dashboards, and creative performance metrics.
- Strong brief-writing skills β hypotheses, constants, references β enabling production to execute without back-and-forth.
- Working English (US market); editing skills (CapCut/Premiere/After Effects) are a plus.
What We Offer
- REMOTE OPPORTUNITY to work full-time.
- Vacation 28 calendar days per year.
- 7 wellness days per year (time off) that can be used to deal with household issues.
- Bonuses up to $5000 for recommending successful applicants for positions in the company.
- 50% payment for professional training, international conferences, and meetings.
- Corporate discount for English lessons.
- Health benefits compensating up to $1000 gross per year for health insurance or doctorβs fees.
- Reimbursement of workplace costs up to $ 1000 gross once every 3 years.
- Internal gamified gratitude system: bonuses from colleagues for merchandise, team building activities, etc.
