Job Summary
As the Product Marketing Manager at Andela, you will be responsible for the go-to-market strategy and execution for Andela’s products, solutions, and learning programs. Working at the intersection of Product, Marketing, Revenue, and Partnerships you will translate roadmap priorities and solution capabilities into compelling positioning, coordinated launch plans, and sales enablement that drives commercial impact. You will report to the Senior Director of Marketing, GTM Strategy, and be based in the US or Canada.Exceptional Leadership
As an Andelan, you’ll serve as a role model for the rest of the company. Think about the feedback your peers typically give you — if it usually sounds like the below, we want to hear from you.- Low ego, low drama: You share credit, take blame.
- One team mentality: You break silos across teams.
- Great listener, hungry for feedback: You’re always seeking to improve.
- Owner, not renter: You see a problem, you fix it or find someone who will.
- Team-player: You roll up your sleeves and get scrappy.
- Business problem solver: You’re not just a functional expert.
Key Responsibilities
- Product & Solution Positioning: Develop differentiated positioning and messaging for Andela’s products, solutions, and learning programs that clearly articulates value to enterprise buyers.
- Own the narrative for each offering, ensuring messaging is consistent, commercially relevant, and adaptable across channels and regions.
- Translate complex technical and product capabilities into clear, buyer-centric language that resonates with economic buyers, champions, and end users.
- Go-to-Market Strategy & Launch Execution: Own GTM strategy and launch planning for new products, solutions, and learning programs — from pre-launch positioning through to post-launch optimization.
- Ensure every offering is brought to market in a coordinated way.
- Build and maintain GTM playbooks and launch frameworks.
- Monitor post-launch performance and bring data-driven insights back to inform future launches and messaging iterations.
- Cross-Functional Partnership: Partner directly with Product, AI Solutions, and Learning Solutions teams.
- Serve as the connective tissue between product and go-to-market teams.
- Collaborate with content, growth, brand, partner and regional marketing teams.
- Sales Enablement: Develop and maintain a suite of sales enablement assets.
- Partner with sales leadership to understand where deals stall.
- Collaborate with Revenue Operations to train and equip the sales team on new positioning.
- Market & Competitive Intelligence: Continuously gather and synthesize market, customer, sales, and competitive insights.
- Work with Revenue Operations to surface and apply competitive intelligence.
Qualifications
- 5–6 years of B2B marketing experience, with at least 3 years in a product marketing role.
- Demonstrated track record of running go-to-market strategy for products or solutions.
- Experience developing sales enablement materials.
- Familiarity with enterprise buying cycles and the ability to craft messaging.
- Experience partnering with product management or solutions teams.
- Experience working across time zones as part of a global team.
Skills & Capabilities
- Exceptional written and verbal communication skills.
- Analytical mindset with the ability to draw actionable insights.
- Collaborative and cross-functional.
- Highly organized and self-directed.
