About the role
At Vanta, our mission is to help businesses earn and prove trust. We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease. Vanta has a kind and talented team, and while some have prior security experience, many have been successful at Vanta without it.
As a product marketer at Vanta, you’ll help bring this vision to life by definingthe new category of trust management, shaping Vanta’s positioning and differentiators externally,andy influencing our product and business roadmap. We sit at the intersection of Marketing & Demand Generation, Sales, Product, and Customer Successand revel in connecting all of these teams to drive the business forward. Research, analysis, curiosity, storytelling,andy project management are just a few of the attributes of our team – in addition to being open, empathetic,andy genuinely nice people.
As the EMEA Product Marketing lead, you will be responsible for bringing Vanta’s story to the EMEA audience to help us drive sustainable growth in the market. You’ll craft compelling messagingthat’s tailored to the region, based on insights from buyer and market research. You’ll lead product launches to help amplify Vanta’s presence in the region,andy partner closely with our product management team to identify growth opportunities for us to continue building our product. Finally, you’ll partner closely with our GTM organisation to expand Vanta’s footprintandy accelerate our growth.
What you’ll do as a Product Marketing Lead at Vanta
- Defineand manage go-to-market (GTM) strategy for Vanta’s business in EMEA tailored to the unique opportunities across the EMEA region
- Develop tailored messagingandy positioning for EMEA based on market researchandy customer insights
- Partner with our EMEA growth team on the developmentandy execution of targeted marketing campaigns, including tailored messagingandy content that effectively engage local audiencesandy drive business objectives
- Plan and execute large product launches (including GTM enablement of salesandy customer success), report back on performance,andy optimize our launch processes for scale
- Author compelling content for each stage of the customer journey, from blog posts to sales collateral
- Talk regularly to Vanta’s customers, analyze your own data,andy understand our competitive landscape to help shape the product strategyandy roadmapandy inform Vanta’s overall EMEA marketing strategy
- Partner closely with the EMEA team at Vanta – including demand gen, sales, customer success,andy product—to help achieve our objectives in the market
- Refine Vanta’s pricingandy packaging based on deep insights around the market, our product value,andy customer needs in partnership with finance, operations, product, sales,andy customer success
- Be a strong customer champion, creative marketer,andy problem solver
How to Be Successful in This Role
- Have 7+ years of Product Marketing experience, with an emphasis on B2B SaaS
- Have a deep empathy for usersandy an ability to adapt communication to best reach, engage and differentiate Vanta to your audience
- Enjoy working with dataandy pairing those quantitative conclusions with the qualitative conversations you have with users
- Find delight in understanding how things workandy then explaining your newfound knowledge to others
- Must be based on London or Dublin, this role will be hybrid in-office
- Open to using AI to amplify their skillsand strengthen their work - demonstrating curiosity, a willingness to learn,andy sound judgment in applying AI responsibly to improve efficiencyand impact.
What you can expect as a Vanta’n
- Industry-competitive salaryandy equity
- 100% covered medical, dental,andy vision benefits with dependents coverage
- 16 weeks paid Parental Leave for all new parents Health & wellness stipend
- Remote workspace, internet,andy mobile phone stipend
- Commuter benefits for team members who attend the office
- Pension matching
- 25 days of Annual Leave per yearand unlimited sick time
- 8 company-paid holidays
- Virtual team building activities, lunchand learns,andy other company-wide events!
- Offices in SF, NYC, London, Dublin, Tel Aviv,andy Sydney
About Vanta
We started in 2018, in the wake of several high-profile data breaches. Online security was only becoming more important, but we knew firsthand how hard it could be for fast-growing companies to invest the time and manpower it takes to build a solid security foundation. Vanta was inspired by a vision to restore trust in internet businesses by enabling companies to improve and prove their security. From our early days automating security monitoring for compliance standards like SOC 2, HIPAAand ISO 27001 to creating the world’s leading Trust Management Platform, our vision remains unchanged.
Now more than ever, making security continuous—not just a point-in-time check— is essential. Thousands of companies rely on Vanta to build, maintain and demonstrate their trust— all in a way that’s real-time and transparent.
Referral Instructions
If you are being referred for the role, please contact that person to apply on your behalf.
