What You’ll Own
- Research creative trends across competitors and other DTC subscription companies to guide your work
- Generate multiple creative angles and concepts weekly based on performance data, customer insights, and market trends
- Write scripts for various ad formats, including UGC, VSLs, static ads, and short-form video content
- Review campaign performance feedback from the media buyer and use data to inform next creative iterations
- Provide clear direction and feedback to the design/video team to ensure effective execution
- Monitor competitor ads, viral trends, and platform best practices across Meta and Instagram
- Work in weekly cycles with the media buyer and creative team to test, learn, and scale winning concepts
Requirements
- Proven track record developing creative for DTC ecommerce brands in performance marketing environments
- Strong ability to craft hooks, angles, and messaging that convert, backed by an understanding of consumer psychology
- Comfortable interpreting ad performance metrics and feedback to guide creative decisions
- Experience conceptualizing and scripting multiple ad formats (UGC, VSLs, static, video ads)
- Ability to produce high-quality concepts quickly and iterate based on data
- Clear, proactive communicator who thrives in collaborative feedback loops
Benefits
- Fully remote
- Full-time and long-term contractor role
- $6k–$7k/month
- A real seat at the table; you’ll work alongside our creative strategist and have significant input into strategy and process, not just execution
- Room to grow as part of a small, high-performing team
