AI at Zapier

At Zapier, we build and use automation every day to make work more efficient, creative, and human. So if you’re using AI tools while applying here -that’s great! We just ask that you use them responsibly and transparently.

Check out our guidance on How to Collaborate with AI During Zapier’s Hiring Process, including how to use AI tools like ChatGPT, Claude, Gemini, or others during our hiring process -and when not to.

Hi there!

As our Growth design Lead you’ll lead the creation of a high-velocity experimentation engine that drives measurable business impact across the top of our funnel. You’ll help define and execute an AI-first design strategy that connects world-class creative with core growth metrics — ensuring continuous optimization across acquisition, conversion, and activation. Operating at the intersection of design, data, and marketing, you’ll translate behavioral and search insights into scalable, on-brand experiences, establish rigorous testing frameworks, and partner closely with Growth Marketing, Web/Engineering, Brand, and Data to accelerate conversionand revenue outcomes through disciplined, data-driven execution.

If you have a strong track record of driving growth through experimentation, bring deep design and product thinking, understand SEO and conversion rate optimization,and have a forward-looking perspective on how AI can unlock customerand business value, we’d love to hear from you!

• Our Commitment to Applicants
• Cultureand Values at Zapier
• Zapier Guide to Remote Work
• Zapier Code of Conduct
• Diversity and Inclusivity at Zapier

About You

• You have 10+ years of experience in growth, product, or marketing design, with a strong portfolio of shipped, top-of-funnel work that drove measurable business impact(lead generation, conversion lift, acquisition). Your portfolio shows both craftand outcomes.
• You drive growth through experimentation. You’ve designed and run A/B and multivariate tests, built and scaled experimentation programs,and moved quickly from hypothesis to live experiment without dropping your quality bar.
• You understand SEOand conversion rate optimization deeply,and you design with them in mind. You know how information architecture, landing page structure, page speed,and content strategy affect discoverabilityand conversion. You also stay ahead of how AI is transforming organic searchand discovery, evolving site architectureand content strategy to remain optimized for SEOand localized(GEO) behaviors.
• You think in systemsand you strengthen the ones that already exist. You’ve designed for CMS-driven platforms and modular frameworks,and you’ve built and contributed to reusable components inside a shared design systems so the whole team ships faster and more consistently.
• You’ve owned lead-capture experiences — forms, gated content,and CRM-integrated workflows —and you’re fluent in growth metrics like MQLs,CAC,and LTVand lead qualification workflows.
• You’re AI-first in your craft. You actively use AI tools(e.g., Cursor, v0, Claude, Figma AI) to accelerate research, generate variants, prototype faster,and increase design velocity —and you have a forward-looking view on how AI can unlock customerand business value.
• You’re deep in Figma: auto-layout, AI prototyping,and a track record of contributing to design systems there rather than working around them. You hold a high bar for usability, accessibilityand brand integrity,and you treat brandand conversion as the same goal.
• You’re a seasoned operatorand a force multiplier. You’ve worked at the scale and pace of a fast-growing company, you own ambiguous, high-impact work end-to-end,and you mentorand level up other designers.
• You communicateand collaborate well. You partner naturally with growth marketers, brand designers, writers, engineers,and data,and you can articulate the “why” behind design decisionsin terms of both user experience and business outcomes.
• You embody our values. At Zapier, our values are at the heart of how we work togetherand how we think about our customers. In our remote setting, they help develop trustand ensure we workand collaborate to democratize automation.

Things You’ll Do

• Own and define the end-to-end visitor-to-lead experience across our marketing siteand campaigns — shaping how prospects discover, learn about,and decide to try Zapier.

• Build a high-velocity experimentation engine for the top of our funnel — designing, running,and scaling A/Band multivariate experimentation programs across landing pages,campaigns,and conversion surfaces.

• Defineand execute an AI-first design strategy that connects world-class creative with core growth metrics,and continuously optimizes for acquisition, conversion,and activation.

• Own conversion rate optimization from a design perspective: form hypotheses, design experiments,and iterate based on test results,funnel data,and growth metrics(MQLs, CAC, LTV.

• Refine site-wide information architecture to improve discoverability, navigation,and conversion efficiency,and evolve our content strategy for SEOand AI-driven search(GEO.

• Design high-performing lead-capture experiences — forms,gated content,and CRM-integrated workflows —and partner with marketingand revenue ops to improve lead qualificationand handoff.

• Extend the systems we already have (the web design system,the email design system,brand guidelines) so they serve growthand experimentation needs. You decide whetherthe pattern earns a place inthe systemand build the component in Figma.

• Partner closely with Growth Marketing, Brand, Web/Engineering,and Data to translate behavioraland search insights into scalable,on-brand,accessible experiences. You’ll be active in what Brand Studio ships: critique, design review,and the systems.

• Bring a high creative bar to performance-driven work, balancing brand integrity with funnel optimization.

• Use AI to raise the ceiling on what we can test: variants at volume, prototypes fast enough to test an idea,and sharing what works with the rest of Brand Studio.

• Set the standard for growth design practice across Brand Studio — mentoring designersand fostering craft, experimentation,and AI fluency.

How to Apply

At Zapier, we believe that diverse perspectivesand experiences make us better, which is why we have a non-standard application process designed to promote inclusionand equity. We’re looking for the best fit for each of our roles, regardless of the type of companies in your background, so we encourage you to apply even if your skills and experiences don’t exactly match the job description. All we ask is that you answer a few in-depth questions in our application that would typically be asked at the start of an interview process. This helps speed things up by letting us get to know you and your skillset a bit better right out of the gate. Please be sure to answer each question;the resumeand CV fields are optional.

Education is not a requirement for our roles; however, if you receive an offer, you will need to include your most recent educational experience as part of our background check process.