Who We Are
Weโre Future, a global leader in specialist media. Our people bring our trusted brands to life, helping millions of people discover expert content that informs, inspires, and drives action. As a pioneering multi-platform media powerhouse, we provide expert content and technology that build valuable communities across all channels.
Description
This role sits within our Creative Strategy team and works closely with both Media Planning and Client Success, while remaining a distinct function from those teams.
As Associate Director, Creative Strategy, you will lead the strategic development of custom integrated marketing proposals for some of the worldโs leading brands, partnering closely with sales, creative, editorial, video, and production teams to build insight-driven, commercially compelling programs across Futureโs portfolio.
Youโll operate across a diverse range of categoriesโincluding tech, retail, CPG, auto, and moreโbringing together audience insights, editorial authority, cultural trends, and client objectives to develop innovative cross-platform marketing solutions. Beyond responding to briefs, youโll help shape scalable franchises, go-to-market narratives, and commercial opportunities that drive growth for both advertisers and Future.
What Youโll Do
You will report into the Executive Director, Creative Strategy.
- Lead the strategic development of custom client proposals, proactive opportunities, and presentation collateral across our portfolio of brands and verticals.
Own the pre-sale process from end to end, partnering with cross-functional leads to guide brainstorms, RFP development, deck creation, proposal refinement, and client pitches.
Translate audience insights and cultural trends into innovative, insight-based marketing solutions.
Build strategic commercial packages spanning video, social media, creator campaigns, newsletter, experiential activations, audio and emerging platforms.
Shape go-to-market narratives and tentpole opportunities to strengthen marketplace differentiation.
Bring experience within commerce-driven categoriesand a strong understanding of how audiences shop, discover products, and engage with brands across platforms.
Develop integrated 360 opportunities with platform-native storytellingthat seamlessly blends client objectives with editorial brand DNA.
This role sits on our creative strategy team, working closely with media plannersand the client success team, but is not on those teams.
What Youโll Bring
- 6+ years of experience in integrated marketing, branded content strategy, media, advertising, or creative strategy
- Experience developing strategic marketing programs across multiple consumer categories
- Proven ability to craft compelling pre-sale proposals combining insights, strategy, and commercial thinking
- Strong knowledge of digital, social, video, creator, experiential, and commerce marketing ecosystems
- Ability to manage multiple high-priority projects in a fast-paced environment
- Team-oriented mindset with a track record of shaping strategic narratives for senior stakeholders
- Familiarity with audience development, content monetization, and shaping recurring content formats
- Excellent storytelling, presentation, and communication skills.
- Experience developing social-first and video-first branded content.
- Strong understanding of platform-native storytelling across YouTube, Instagram, TikTok, and emerging media.
What We Offer
- Medical, dental, and vision coverage
- 401k plus a company match
- Uncapped leave,because we trust you to manage your workloadand time
- When we hit our targets, enjoy a share of our profits with a bonus
- Refer a friend and get rewarded when they join Future
- Well-being support with access to our Colleague Assistant Programs
- Opportunity to purchase shares in Future with our Share Incentive Plan
The expected range for this role is $100,000 - $120,000.
This is a hybrid role, working two days from the New York office.
Internal job family level Commercial 4
