📍 London (Hybrid – 2 days in office, 3 days remote/WFH or office if you prefer!)

Two in five people in the UK rent their homes. At Goodlord, our mission is to be the gold standard platform for renting - simplifying complexity across agents, landlords and tenants.

We’re looking for a hands-on Head of Brand to own how Goodlord shows up in the world - from our brand and content to PR, corporate affairs and thought leadership.

This is a role for someone who brings together brand ownership and PR/communications. You’ll have experience owning and shaping a B2B brand - its positioning, messaging, identity and how it shows up in market - alongside strong, hands-on PR and media experience.

You’ll have built that experience within B2B technology/SaaS, or in a PR and communications agency working with B2B technology clients. That combination is important: we need someone who is as comfortable thinking about our brandand positioning as they are shaping a story, working with journalistsand building our reputation.

Reporting directly to our Marketing Director, you’ll lead a team of four across content, SEO and design, manage our external PR agencyand work closely with colleagues across Demand Generation, Product Marketing, Salesand the wider business. You’ll help make Goodlord a distinctiveand trusted voice in the industry, turning complex topics - from regulationand policy to AI and technology - into stories people actually want to read, hear and talk about. If you like autonomy, pace and variety - and you’re comfortable being the person who both shapes what great looks like and helps make it happen - this could be a great fit!

What You’ll Be Doing

• Owning our brand - shaping and evolving Goodlord’s positioning, messaging, identity and voice,and making sure we show up consistentlyand distinctively
• Leading PR, media and corporate affairs - owning our day-to-day PRand media activity, building relationships with journalists, spotting and shaping stories, managing our external PR agencyand leading our approach to regulatory, policy and reputation-related communications
• Shaping our stories - turning complex industry, regulatoryand technology topics into compelling narrativesand thought leadership, working with senior leaders where needed
• Leading content and SEO - setting the direction for our contentand SEO specialists, helping them create useful, engaging work that supports our brandand wider business priorities
• Leading creativeand design - setting clear direction for our in-house designersand making sure everything we put into the world feels unmistakably Goodlord
• Connecting brand to the business - partnering with Demand Generation, Product Marketingand Sales to make sure brand, PR and content support our wider commercial goals

About You

You’ll be well suited to this role if you:

• Have strong commercial experience across brandand PR/communications, gained within B2B technology/SaaS or a PRand communications agency working with B2B technology clients, or a mix of both!
• Have owned and shaped a brand - its positioning, messaging, identityand how it shows up in market - rather than solely delivering brand campaigns or driving brand awareness
• Have strong, hands-on PRand media experience, with a track record of building journalist relationships, shaping storiesand delivering earned coverage
• Are a strong storyteller with sound strategic judgement, able to zoom out to brand strategyand zoom in to a single headline
• Have experience across corporate affairs, reputation managementand thought leadership, including working with senior leaders on external communications
• Have experience directly leadingand developing individual contributors, with the judgement to set direction across content, SEOand creative
• Are commercially minded, collaborativeand enjoy having ownership while staying close to the work

This role is about owning delivery, not building a large function. If you’re looking for a purely strategic communications role with a sizeable team underneath you, this probably isn’t the right fit. If you enjoy being close to the workand making things happen, we’d love to hear from you!

Why you’ll love being a Goodlordian

Aside from the role, the people, our culture and our mission, we have some other things that make Goodlord a pretty awesome place to be. Here’s a few favourites amongst Goodlordians(check out our careers page for more info).

• Grow with Goodlord: your development is important to us, that’s why we are Great Place to Work - certified. Have a goal in mind? Share it with us so we can use some of our annual development fund to support it. We guarantee you’ll learn loadsand develop both personallyand professionally!
• Your well-being matters: bi-weekly coaching with Sanctus to provide Goodlordians with a safe place to talkand support your mental health

• 25 days holiday(plus UK Bank holidays) plus 1 day per full holiday year up to 32 days: We believe regular breaks are essential for well-beingand we encourage (some may say expect!) all Goodlordians to take full advantage of their annual leave entitlement.

• Supporting your family: we offer Goodlordians of all genders a generous 3 months of fully-paid time off to look after their new arrivals

• Our team: we’re an energetic, sociable,and talented bunch who are super passionate about what we do and determined to make a difference. We’re all in it together, we learn from each other, we’re genuineand we don’t have time for politics

What’s next?

If you’re ready to help us on our mission to be the gold standard platform for renting, then click apply (2-3 minutes)!

A full job spec is available on request.