Lead Product Marketing Manager

12 days Verified open today

In short

Cents is seeking a Lead Product Marketing Manager to develop product marketing systems and processes. Responsibilities include audience research, go-to-market strategy, product positioning, and sales enablement. Ideal candidates have 5+ years in B2B product marketing, especially in software for SMBs.

Level
Senior-level · Full-time
Skills & tools
Stakeholder Management, User Research, Go-to-market, Messaging
Cents
Cents
Scaleup · B2B SaaS
1 open role

Why we’re hiring

Over the past few years, Cents has evolved from a single product / single audience company to an ever-growing product suite that serves multiple types of operators. To support the company’s future plans, we are looking to hire our first senior Product Marketer. If you join us you’ll partner with the VP of Marketing to adapt and/or build product marketing specific systems and processes all while taking the lead at key strategic initiatives within the company.

Key Responsibilities

  • Audience research, ideal customer profile definition and go-to-market strategy.
  • Naming, positioning and messaging for existing and future products and features.
  • Launch and release process in collaboration with the product team
  • Sales & customer success enablement in partnership with others in the marketing team
  • Competitive intelligence

Requirements

  • 5+ years in B2B product marketing, at least 2 of them in software sold to SMBs
  • You have experience taking a product from thesis to launch.
  • You’ve worked closely with sales and customer success teams.
  • You’re comfortable with leading multiple work streams in parallel.
  • You’re able to write and build your own materials
  • You don’t need to know anything about the laundry business. Seriously. We’ll teach you about the industry. We’re hiring for how you think about users and products.

If you don’t match every line here but think you’d be great at this, tell us why. We’d rather hear from you than not.

$175,000 - $190,000 a year

The salary range listed reflects the base pay for this role in New York City,and actual compensation may vary based on location, experience,and qualifications.

About Cents

Cents is a New York-based technology company building the leading platform for the $40+ billion laundry and dry cleaning industry, helping laundromats, dry cleaners,and garment care businesses start, manage,and grow. We’re backed by top-tier investors including Bessemer, Camber Creek,and Sumeru Equity Partners,and we were just ranked No. ​101 on the Inc 5000 for ​2026. Our team is full of passionate technology experts obsessed with supporting and empowering small business owners,and we’re just getting started. If you want to help elevate an entire industry, this is where that happens.

Benefits Overview

We offer great compensation packages,and comprehensive health benefits, & believe in a strong cohesive team atmosphere. Our laundry stipend, gym stipend and access to learning opportunities from our team and network of advisors,and investors are just the starting point!

  • Equity Options
  • Unlimited PTO and 12 Paid Holidays
  • Gym, Laundry and Work-from-home/Commuter stipend
  • Parental leave – Up to 14 weeks fully paid for new parents
  • Health benefits, including medical, dental, vision, mental health support, parental leave, life and AD&D insurance,and disability
  • 401(k)
Mention Woody when you apply — your support keeps us going 💜

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