Job Summary
We are looking for a high-level Media Buyer and Creative Strategist based in Brazil to take full ownership of 17 Meta ad accounts in the high-stakes mortgage and first-time homebuyer lead generation niche. You will be responsible for the entire performance loop: diagnosing funnel issues, architecting creative angles that crush existing controls, and managing significant budgets to drive high-quality SQLs. If you are a data-driven marketer who thinks in terms of business bottom lines rather than just platform metrics, this is your opportunity to lead expansion for a fast-growing team.
Key Responsibilities
- Own the end-to-end performance of 17 Meta ad accounts, focusing on lead generation for the mortgage industry
- Lead the creative strategy process by originating ad angles, hooks, and scripts that outperform current controls
- Diagnose performance bottlenecks by analyzing the interplay between CPL, CTR, CVR, and CAC to determine if the issue lies in the offer, the funnel, or the creative
- Write comprehensive creative briefs and manage the production workflow independently
- Lead client-facing calls in English, presenting data, insights,and strategic pivots with confidence
- Manage daily optimizations, scaling successful campaigns,and maintaining strict cost-per-booked-call targets
- Work synchronously with the US-based team during Pacific Standard Time hours
Requirements
3+ years hands-on Meta Ads experience, ideally agency or multi-brand.
Must be based in Brazil
Proven ownership of campaign performance and business results, not just setup/optimization.
Background in lead generation, service-based businesses, agencies, or info products.
Experienced managing multiple accounts simultaneously.
Strong Meta Ads expertise, including testing, optimization, creative angles, hooks,and concepts.
Proven ability to beat existing controls with new creative strategies, backed by measurable results.
Able to diagnose whether performance issues stem from the offer, funnel, creative, audience, or campaign structure.
Strong understanding of CPL, CTR, CVR, CAC, cost per booked call,and cost per SQL.
Must be able to interpret performance data and explain the next action, not simply report metrics.
Benefits
- π° Competitive salary: Tailored based on skillset and experience
- π Fully remote: Work from anywhere with a flexible schedule.
- π Growth-oriented environment: Join a young, creative,and fast-scaling marketing team. .
- π¨ Creative freedom: Work on innovative campaigns for diverse clients.
