Responsibilities
- Build concept architecture: persona β angle β research β ad concepts
- Research pain points/desires using ad databases
- Produce ~50 concepts/month
- Create direct response ad batches optimized for click & conversion (Meta/Instagram)
- Attend weekly Monday 3PM CET team meeting
Requirements
- Min. $50K in managed ad spend
- Min. ~6β12 months as a creative strategist
- Direct response / DTC paid media background (not just brand/aesthetic creative)
- Health & wellness / supplement brand experience is a plus
- Familiarity with aggressive DR brands (IM8, Gruntz-style advertising) is a plus
- Performance-driven, not aesthetics-focused
- Strong grasp of consumer psychology (pain points, desires, buying triggers)
- Team-oriented, relaxed but accountable culture fit
Benefits
- Salary $4,000-6,000/month
- Fully remote
- Flexible working hours but must be available on Monday meeting at 3 PM CET.
