Take your career to new heights with Loopio! 🚀✨
Loopio is looking for a Director of Product Marketing to lead product marketing strategy and execution for our most important initiatives. As our most senior PMM, you’ll set the direction for pricing, go-to-market product strategy, and competitive positioning across the portfolio, partnering closely with Product, Sales, and Marketing leadership to translate product strategy into market-winning plans. This role backfills a critical leadership position on the Product Growth & Experience team and reports directly to the VP, Product Growth & Experience. This is a high-visibility, high-autonomy opportunity for someone with proven success scaling a B2B SaaS company who wants to shape how Loopio wins in a competitive, AI-driven market.
Note: This is an existing vacancy on the team
💻 What You’ll Be Doing
- Own the narrative for Loopio’s evolution into a multi-product, AI-native portfolio, translating capabilities across product lines into a single, coherent market position
- Set go-to-market strategy for major product launches and strategic initiatives, aligning Product, Sales, Customer Experience, and Marketing around a single narrative and launch plan
- Partner closely with Product, Finance, and GTM on pricing strategy, shaping structure, packaging, and value metrics to drive adoption and expansion revenue
- Shape competitive positioning and win/loss analysis, turning market and customer insight into messaging, battlecards, and sales enablement that sales teams actually use
- Partner with the senior leadership team on long-term product and market strategy, representing the voice of the customer and the market in major planning cycles
- Mentor and provide strategic guidance to other product marketers, raising the bar for product marketing craft across the team
- Act as a trusted advisor to product team peers on roadmap prioritization, bringing market and competitive context to major build decisions
- Represent Loopio externally as a thought leader and spokesperson for our positioning, through analyst briefings, customer conversations, and industry events
✨ What You’ll Bring to the Team
- 8+ years of product marketing experience in B2B SaaS, with a track record of owning pricing and go-to-market strategy for a core product line
- Experience with AI-driven products and how they change buyer behavior and competitive dynamics
- Proven experience designing and launching pricing and packaging changes that measurably moved revenue or adoption
- Strong executive presence and the ability to influence senior stakeholders across all functions
- Deep experience building competitive positioning and messaging that sales and customer-facing teams rely on day to day
- A strategic mindset paired with the ability to get into the details when a launch or pricing change needs it
- Excellent written and verbal communication skills, comfortable presenting to executive leadership and customers alike
- Experience mentoring or informally leading other product marketers or GTM professionals
- Experience in the proposal, RFP, or sales enablement space is a plus
Where You’ll Work 📍
- Loopio is a remote-first workplace because we recognize the advantages of working flexibly. We are HQ’d in Canada, with established hub regions around the world where we hire from.
- Our employees (or Loopers, as we call ourselves!) live and work in 🇨🇦 Canada (British Columbia and Ontario), 🇺🇲 US, 🇮🇳 India (specifically in Gujarat, Maharashtra, and Bengaluru), and 🇬🇧 London.
- The majority of our team is based in ON and BC, which means these employees live and work remotely within a 300km radius of Toronto (within Ontario) and Vancouver (Within BC).
- We offer flexible co-working locations available to Loopers in ON and BC. Those based in ON have the option of working out of our convenient co-working space located in the heart of Downtown Toronto and a 12-minute walk from Union Station. BC Loopers have the option to work centrally in Vancouver. It is whatever works best for you!
- You’ll collaborate with your teams virtually across the UK, India, and North America (we’re just a Zoom call and Slack message away!) with core sync hours and focus time for headsdown work 🙇🏾 during the workday
- We encourage asynchronous collaboration to effectively work as a global #OneTeam!
Why You’ll ♥️ Working at Loopio
- Your manager supports your development by providing ongoing feedback and regular 1-on-1s, we leverage Lattice for our 1:1s and performance conversations
- You will have the opportunity to elevate 🪄 your craft and the opportunity to explore your creativity, with a dedicated professional mastery allowance for more learning support! We encourage experimentation and innovative thinking to drive business impact.
- We offer a wide range of health and wellness benefits to support your physical and mental well-being, starting day 1️⃣ with Loopio.
- We’ll set you up to work remotely with a MacBook laptop 🍏, a monthly phone and internet subsidy, and a work-from-home budget to help get your home office all set up.
- We’ll give you a Claude account to experiment with, automate your routine tasks, and build tools so you can work smarter every day.
- You’ll be joining a supportive culture that has thoughtfully built out opportunities for connections in a remote first environment.
- Participate in 🎤 townhalls, AMA (Ask-Me-Anything), and company celebrations to celebrate the big wins and milestones as #oneteam!
- Our four Employee Resource Groups offer opportunities for employees to learn and connect year-round.
- You’ll be a part of an award-winning workplace 🏆with an opportunity to make a big impact on the business.
Questioning your qualifications? Read this ‼️ Hi there, we recognize that all too often, potential candidates don’t apply for a position simply because they don’t hit every single criteria included in the job description—particularly members of underrepresented groups.
Whether or not your experience ✅ checks off all the boxes on a job posting, we still encourage you to apply to ensure that your application receives a review from our team. We understand that a resume can only showcase so much during the applicant stage, so we’ve created prompts in the application for you to share more about yourself. If you’ve made a career transition (or a few!), you’re self taught in a new role, or you have skills/experience you’d like to highlight, we want to hear more about what you could bring to the table.
