Job Description
We are looking for a product marketing leader to drive forward Protonโs new products, managing all things marketing to grow userbase and revenues across the entire privacy ecosystem. You will head up the product marketing function, at the very heart of the marketing team - and will be responsible for shaping marketing strategy and executing on programs and campaigns, working across the spectrum of the marketing team from brand to paid acquisition, and SEO to social.
What you will do
- Be the voice of the customer in every conversation, leading user research initiatives to identify the right target segment and understand deeply their needs.
- Shape the value proposition across our products with a deep understanding of a userโs jobs to be done, always aspiring to redefine the category with what we put out there.
- Act as the connector between product / BU teams and the marketing team, influencing product roadmap to shape launch cadence and pushing marketing strategy upstream into key product and business decisions.
- Responsible for developing the marketing strategy and plan for all of Protonโs products, and ensure that it is well-tuned to growth goals, product roadmap and ecosystem development.
- Lead marketing teams through execution against these plans. See through the fog of war and know where to go and what needs to be done quickly and decisively. Troubleshoot and solve problems involving multiple teams inside and outside of marketing.
- Be a prominent leader within the marketing team, driving forward Protonโs values within the team. Educate and evangelize marketing initiatives across the Proton organisation.
- Play a key role in leadership team discussions and be a strong voice in the room for how our products shape the overall privacy ecosystem.
Job requirements
- Extensive experience in a product marketing role in B2C, SaaS startups preferably in online privacy, cybersecurity and/or productivity contexts.
- Voracious early adopter of new technologies across diverse fields from privacy to artificial intelligence, and cryptocurrency to cybersecurity.
- Innate ability to understand complex and technical product, and develop human-centric messaging that is simple, but not simplistic.
- Deep experience managing marketing campaigns - with the knowledge of what levers drive various aspects of growth, from awareness to consideration, activation to monetization.
- Strong empathy for the customer, user-centric mindset, and an unwillingness to lower standards.
- Proven track-record in marketing successful product launches in fast-paced environments.
- Natural-born leader who will lead not only the product marketing function, but be a key leader across the marketing organization, shaping overall audience, marketing and communications strategy.
- A work ethic of going above and beyond to make things happen. Ability to be hands-on and thrive in a fast-paced environment with strong project management skills.
- Strong ability to both hustle and problem solve - blockers are there to be unblocked and there is no problem too big. You have strong leadership attributes and are not afraid to lead the conversation.
- Generalist understanding of the spectrum of marketing fields with the ability to work with and direct teams including content, SEO, social, community, paid acquisition and lifecycle marketing.
