Head of Product Marketing

1 month ago

Job Description

We are looking for a product marketing leader to drive forward Protonโ€™s new products, managing all things marketing to grow userbase and revenues across the entire privacy ecosystem. You will head up the product marketing function, at the very heart of the marketing team - and will be responsible for shaping marketing strategy and executing on programs and campaigns, working across the spectrum of the marketing team from brand to paid acquisition, and SEO to social.

What you will do

  • Be the voice of the customer in every conversation, leading user research initiatives to identify the right target segment and understand deeply their needs.
  • Shape the value proposition across our products with a deep understanding of a userโ€™s jobs to be done, always aspiring to redefine the category with what we put out there.
  • Act as the connector between product / BU teams and the marketing team, influencing product roadmap to shape launch cadence and pushing marketing strategy upstream into key product and business decisions.
  • Responsible for developing the marketing strategy and plan for all of Protonโ€™s products, and ensure that it is well-tuned to growth goals, product roadmap and ecosystem development.
  • Lead marketing teams through execution against these plans. See through the fog of war and know where to go and what needs to be done quickly and decisively. Troubleshoot and solve problems involving multiple teams inside and outside of marketing.
  • Be a prominent leader within the marketing team, driving forward Protonโ€™s values within the team. Educate and evangelize marketing initiatives across the Proton organisation.
  • Play a key role in leadership team discussions and be a strong voice in the room for how our products shape the overall privacy ecosystem.

Job requirements

  • Extensive experience in a product marketing role in B2C, SaaS startups preferably in online privacy, cybersecurity and/or productivity contexts.
  • Voracious early adopter of new technologies across diverse fields from privacy to artificial intelligence, and cryptocurrency to cybersecurity.
  • Innate ability to understand complex and technical product, and develop human-centric messaging that is simple, but not simplistic.
  • Deep experience managing marketing campaigns - with the knowledge of what levers drive various aspects of growth, from awareness to consideration, activation to monetization.
  • Strong empathy for the customer, user-centric mindset, and an unwillingness to lower standards.
  • Proven track-record in marketing successful product launches in fast-paced environments.
  • Natural-born leader who will lead not only the product marketing function, but be a key leader across the marketing organization, shaping overall audience, marketing and communications strategy.
  • A work ethic of going above and beyond to make things happen. Ability to be hands-on and thrive in a fast-paced environment with strong project management skills.
  • Strong ability to both hustle and problem solve - blockers are there to be unblocked and there is no problem too big. You have strong leadership attributes and are not afraid to lead the conversation.
  • Generalist understanding of the spectrum of marketing fields with the ability to work with and direct teams including content, SEO, social, community, paid acquisition and lifecycle marketing.

About Proton

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A better internet, where privacy is the default, is possible. Building this better internet might seem daunting or even unthinkable, but at Proton, this is what we do every day.

Proton was founded in 2014 by a group of scientists who met at the European Organization for Nuclear Research (CERN). Our first product, Proton Mail, is now the worldโ€™s largest encrypted email service. Subsequent Proton products, such as Proton VPN, Proton Calendar, and Proton Drive, give our users full control over how and with whom their data is shared.

Today, Proton makes privacy universally accessible. Journalists from outlets like The Guardian and The New York Times, some of the worldโ€™s largest organizations, and people in more than 180 countries have signed up for over 70 million accounts. Our diverse and dynamic team is made up of more than 400 members representing over 40 different nationalities. While we are based in Geneva, Switzerland, we have offices in Zurich, Prague, London, Vilnius, Skopje, Taipei, and many more employees working remotely around the world.

Join one of Europeโ€™s fastest-growing companies to help us solve challenging problems and build new products that will reach hundreds of millions of people. We want to create more than just one of the worldโ€™s most impactful tech companies; we want to create a new internet that serves the interests of all people. We need you, your voice, your ideas, and your ambition to make it happen.

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