Job Description
We're looking to bring on board a Senior Product Marketing Manager to drive our platform's growth and positioning. As a key player in our team, you'll work hand-in-hand with our founders, shaping the future of Toku's groundbreaking products. Your insights and creativity will directly influence our go-to-market strategies.
Key Responsibilities
- Go-to-market strategy:
- Spearhead strategic initiatives alongside our founders to propel Toku's products into the global spotlight.
- Product positioning and messaging:
- Craft narratives that not only differentiate Toku but also embody the bold vision we have.
- Create marketing collateral (decks, datasheets, case studies, blogs, ad copies, etc.) that reflect our brand and positioning to relevant audiences.
- Market research and competitive analysis:
- Stay updated on industry trends and customer needs.
- Use insights to inform product development and marketing strategies.
- Content creation and management:
- Produce high-quality content for various marketing channels.
- Manage the content calendar for timely delivery of materials.
- Performance analysis:
- Monitor and analyze marketing campaign performance.
- Optimize strategies based on data-driven insights.
Qualifications
- Bachelorโs degree in Marketing, Business, or related field.
- 3-5 years of product marketing experience in SaaS or FinTech.
- Proven track record in B2B product launches and marketing.
- Strong skills in creating scalable marketing content.
- Excellent communication skills and ability to thrive in a fast-paced environment.
Compensation & Benefits
- Remote-first work culture
- Flexible working hours
- Competitive salary & benefits
- Competitive equity
- Apple laptop
