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BetterUp
BetterUp
3 open jobs
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We are looking for a Senior Product Marketing Manager to join BetterUp's innovative Product Marketing team.

In this role, you will

  • Build and lead the GTM strategy for your product and solution areas.
  • Develop detailed buyer and influencer personas.
  • Own messaging, positioning, and value proposition development.
  • Support sales teams with demos, playbooks, and customer-facing content.
  • Monitor business metrics related to revenue, pipeline, and product usage.
  • Partner with product management for strategic product direction.

You will need

  • Deep expertise in selling science-backed digital platforms.
  • Outstanding written and verbal communication skills.
  • Craftsmanship in translating market intel into compelling narratives.
  • A bias toward action and an ability to simplify complex tasks.
  • Organizational and leadership skills for cross-functional collaboration.
  • A playful attitude toward challenges.

What we offer

  • Access to BetterUp coaching for you and a loved one.
  • Comprehensive medical, dental, and vision insurance.
  • Flexible paid time off and volunteer days.
  • Learning and Development stipend.
  • Company-wide breaks in summer and winter.
  • 401(k) self-contribution plan.
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