BetterUp

Senior Product Marketing Manager

10 days

Job Description

We are looking for a Senior Product Marketing Manager to join BetterUp's innovative Product Marketing team.

In this role, you will

  • Build and lead the GTM strategy for your product and solution areas.
  • Develop detailed buyer and influencer personas.
  • Own messaging, positioning, and value proposition development.
  • Support sales teams with demos, playbooks, and customer-facing content.
  • Monitor business metrics related to revenue, pipeline, and product usage.
  • Partner with product management for strategic product direction.

You will need

  • Deep expertise in selling science-backed digital platforms.
  • Outstanding written and verbal communication skills.
  • Craftsmanship in translating market intel into compelling narratives.
  • A bias toward action and an ability to simplify complex tasks.
  • Organizational and leadership skills for cross-functional collaboration.
  • A playful attitude toward challenges.

What we offer

  • Access to BetterUp coaching for you and a loved one.
  • Comprehensive medical, dental, and vision insurance.
  • Flexible paid time off and volunteer days.
  • Learning and Development stipend.
  • Company-wide breaks in summer and winter.
  • 401(k) self-contribution plan.

About BetterUp

Website Linkedin

Letโ€™s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.

We do. We canโ€™t cram it all in here, but youโ€™ll start noticing it from the first interview.

Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team youโ€™ve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.

This makes for a remarkably focused and fulfilling work experience. Frankly, itโ€™s not for everyone. But for people with fire in their belly, itโ€™s a game-changing, career-defining, soul-lifting move.

Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.

If that sounds excitingโ€”and the job description below feels like a fitโ€”we really should start talking. 

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