In this role, you will
- Lead the development and execution of product positioning, messaging, and launch campaigns.
- Collaborate with cross-functional teams for effective communication of product launches.
- Create go-to-market campaigns that resonate with audiences.
- Develop data-driven product positioning and messaging aligned with customer needs.
- Create and optimize sales collateral and marketing materials.
- Lead the development of buyer personas and journey mapping.
- Equip sales teams with competitive insights and training.
You will need
- 5+ years of experience in product marketing or demand generation.
- Expertise in product positioning and multi-prong marketing campaigns for SaaS platforms.
- Strong analytical skills to measure marketing effectiveness.
- Experience with Asana, Metabase, Salesforce, Intercom, Pardot/HubSpot preferred.
What we offer
- Unlimited PTO and 100% employer-covered health insurance.
- A wellness stipend and vision/dental insurance.
- Opportunity to work in a fast-growing company focused on social impact.
