We are looking for a highly motivated and experienced Product and CRM/Lifecycle Marketing Manager for a maternity leave cover.

In this role, you will

• Develop Go-To-Market Strategies: Craft and implement go-to-market plans for new features, ensuring alignment with brand strategy. Collaborate with Product and Engineering teams.
• Refine Audience Segmentation & Personas: Utilize data analytics to shape product positioning and campaigns.
• Market Analysis & Competitive Positioning: Research competitor strategies and identify opportunities for improvement.
• Messaging & Content Strategy: Create messaging that emphasizes Ecosia’s climate impact and support content creation for various channels.
• CRM Strategy Development & Execution: Design, implement, and optimize CRM campaigns.
• User Retention & Engagement Initiatives: Design programs that encourage ongoing usage, implementing personalization strategies.
• Data-Driven Analysis & Optimization: Utilize CRM tools for evaluating user engagement metrics.
• Cross-Functional Collaboration: Work with various teams to align CRM initiatives with marketing campaigns.

You will need

• 7-10 years of experience in Product Marketing, CRM, or Lifecycle Marketing.
• Proficiency with CRM platforms, data analytics tools, and marketing automation.
• Strong communication skills and the ability to create innovative campaigns.
• A commitment to climate action and sustainable living.

What we offer

• Flexible working hours and 30 vacation days/year.
• Relocation support and visa assistance for new employees.
• Green benefits program supporting sustainable living choices.
• Professional growth opportunities through learning days and development allowances.