In this role, you will
- Drive product launch strategy by collaborating with product, revenue, marketing, and executive teams.
- Own product messaging and positioning, creating value propositions to enhance growth.
- Build a successful launch process for new products, solutions, and features.
- Understand market trends and client needs to identify opportunities for StackAdapt's offerings.
- Partner with leadership to expand category presence and enter adjacent markets.
- Conduct ROI/TCO analysis to assist customers with business cases for StackAdapt.
- Develop competitive intelligence programs and differentiation materials.
- Set clear goals and ensure progress is communicated across the company.
You will need
- At least 7 years of experience in a people leadership position.
- Proven track record in scaling product marketing teams and driving go-to-market motions.
- Experience in ad tech and martech, with deep knowledge of digital advertising and marketing automation.
- Strong skills in messaging, positioning, and data-driven storytelling.
What we offer
- A diverse and inclusive work environment, welcoming team members from all backgrounds.
- Recognition for workplace support and innovation.
- Opportunities for career growth and professional development.
