Job Description
There is a steep learning curve when it comes to crypto. Only once overcome will we have mass adoption. Aldrin Labs aims to debunk the belief that decentralized finance is inherently complex and separate from centralized finance. We will amend the frustratingly poor user experience and fragmentation that millions of crypto natives and newcomers face. We will seamlessly merge the centralized and decentralized world. Aldrin Labs aims to be purposeful. We strive to halve the fifty working years of the average person. This is the mission of Aldrin Labs. Aldrin Labs has Aldrin DEX and is incubating an innovative crypto wallet and money market. These protocols will integrate with each other to provide easy functionality and purposefully help people achieve financial freedom. Aldrin Labs is well funded ($8M) and aggressively looking to expand our 30+ employee count. Aldrin Labs is a fully remote company. We are interested in capturing the best talent, no matter where you live.
The Role
Weโre looking for a Performance Marketing Manager to lead performance marketing efforts for Aldrinยดs products with focus on its crypto wallet app. You will work under the guidance of the Chief Marketing Office to:
- Lead the planning and execution of our performance efforts/ paid distribution campaigns to optimize Aldrin conversions/drive users across paid marketing channels.
- Manage the development of new marketing materials across Paid Search, Display, Paid Social, Programmatic Display, Content Marketing, Retargeting, Paid Social, and Affiliates.
- Develop creative briefs and copy and manage approvals using ClickUp and/or other project management tools.
- Own the marketing calendar and secure alignment with the design and marketing team members.
- Manage campaign reporting and regularly report on ongoing paid media performance and use data to inform future growth, optimization and creative briefs.
- Manage monthly invoice process with finance ensuring accurate and timely submissions.
- Create presentations to report on performance and progress to senior leadership and other stakeholders.
Requirements
Minimum Qualifications:
- 5+ years of experience in performance marketing and/or growth marketing (preferably in the Fintech or Gambling Industry).
- Extensive understanding of Google, Facebook, Twitter, Snapchat, TikTok and DSP paid ecosystems and how marketers can use tools, data and operations to maximize performance success.
- Proven history of running effective paid marketing campaigns across multiple platforms.
- Extensive experience with execution, reporting, and optimizations to inform planning.
- Social and digital media savvy, up to date with current digital trends and the competitive landscape.
- Advanced expertise in Excel (pivot tables, advanced formulas, etc.) and PowerPoint/Google Slides.
- Some hands-on experience in digital marketing platforms and analytics tools (Google Analytics, Tableau).
- Highly analytical mindset with a strong interest in data-driven marketing.
- Proactive, highly-organized team player focused on delivering strong growth for the business.
Nice-to-Have Qualifications:
- Extensive experience in Fintech or Gambling Industry, is a plus
- Passionate about the cryptocurrency market and the future of Web3
- BA/BS in Marketing or similar, or equivalent work experience
Benefits
- Competitive salary
- Remote work in a dynamic, fast-growth Web3 startup
- Flexible working hours
- Opportunity to work with a diverse, global, and passionate team
- Collaboration with leading projects and thought leaders in the crypto space
