In this role, you will
- Conduct thorough qualitative and quantitative market analysis to understand the landscape.
- Identify and define target customer segments for apprenticeship programs.
- Collect data on competitors' products and services to ensure a competitive advantage.
- Benchmark Multiverse's apprenticeship programs against industry standards.
- Analyze competitor pricing and positioning to understand the market landscape.
- Develop unique selling propositions and create compelling messaging.
- Establish messaging guidelines for marketing collateral and sales tools.
- Develop training materials for sales personnel on product features.
- Craft a sales strategy playbook focused on specific customer segments.
- Establish feedback channels between sales and product teams.
You will need
- 5+ years in product marketing or a related field.
- Competence in market analysis and segmentation.
- Experience in developing compelling product messaging and proposals.
- Capability to analyze competitor pricing and positioning.
- Proven track record of successfully launching products or services.
- Experience leading cross-functional project teams.
- Experience formulating go-to-market strategies.
What we offer
- 27 days holiday, plus 7 additional days off, and 8 bank holidays.
- Private medical insurance, life insurance, and gym membership.
- Hybrid & remote work with opportunities to work abroad 45 days a year.
- Company-wide events and team socials.
- Commitment to Diversity, Equity, and Inclusion.
