About the Role
As a Product Marketing Lead specializing in Competitive Intelligence at Motive, you will be an analytical powerhouse with a keen ability to derive actionable insights and to deeply integrate with our sales teams and competitive marketing campaigns. This role requires a blend of technical proficiency, market awareness, strategic thinking, and sales acumen to drive effective product positioning and enablement strategies that combat competitive pressures and enhance our market positioning.What You'll Do
- Conduct deep-dive analysis into competitorsโ strategies, product offerings, sales tactics, and market presence.
- Develop and maintain a competitive intelligence framework and deliver regular updates to key stakeholders.
- Create competitive battlecards, sales playbooks, and training materials to empower the sales team with effective counter-strategies.
- Collaborate with sales teams to gather on-the-ground competitive insights and integrate findings into broader market analysis.
- Lead competitive marketing campaigns, highlighting our strengths and differentiators in direct comparison to competitors.
- Work closely with Product Management to influence the product roadmap based on competitive gaps and opportunities.
- Analyze sales patterns, customer feedback, and market trends to identify new sales enablement opportunities.
- Design and implement metrics to measure the effectiveness of competitive strategies and adjust tactics in real-time to optimize sales outcomes.
- Foster a culture of continuous learning within the sales teams, ensuring they are up-to-date with the latest competitive insights.
- Partner with Marketing Communications to refine messaging that resonates with our target audience and undermines competitor claims.
What We're Looking For
- Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
- 8+ years of experience in product marketing or competitive intelligence, preferably within the tech or SaaS industry.
- Demonstrated experience working closely with sales teams and developing impactful sales enablement tools.
- Strong analytical skills with a proven track record of driving insights from data.
- Excellent communication and presentation skills, capable of conveying complex information in a clear and persuasive manner.
- Experience in leading cross-functional initiatives and working with senior management.
- Agile and able to adapt quickly to shifting market dynamics and organizational priorities.
- Proficiency in CRM and sales enablement software, as well as competitive intelligence tools.
