The Position
We are looking for a Product Marketing Manager to join our growing team. As the Product Marketing Manager, you will execute the go-to-market strategy in your designated sport segment. In this role, you will provide market analysis and input to align the product with the GTM strategy. You will drive adoption by bringing GameChanger to the spaces that current and future users gather. This role reports to the Director of Product Marketing.
What You'll Do
- Support the Director of Product Marketing in defining and executing go-to-market strategy for your sportโs vertical
- Drive alignment between Product and GTM on a sportโs-specific plan for each quarter and fiscal year in support of business objectives.
- Be the go-to resource for your sportโs vertical product managers and product designers, partnering with them to understand our product vision and upcoming functionality and determine how to best align to GTM strategy.
- Support in running GTM agile meetings including retros, demos, triage new requests, and prioritize our backlog to align with quarterly objectives.
- Partner with the GTM team to prioritize the most important work in your sportโs vertical that supports our objectives, assess effectiveness, and pivot as needed.
- Identify the market opportunity and determine the positioning of products and features through competitive, industry, and customer insights.
- Combine strategic thinking, data analysis, segmentation, positioning, and launch planning to bring new products, features, and experiences to our users.
Who You Are
- 3-5 years of experience in product marketing and/or product roles with experience working in SaaS, product-led growth experience preferred.
- Experience in sports or working in the sports tech industry.
- A self-starter with a proven track record of driving go-to-market strategies
- Strong communication skills with the ability to build trust and manage positive cross-functional relationships with internal stakeholders and external partners
- Change-ready, you understand that things constantly evolve and can flawlessly adapt and excel within a hyper-growth environment.
- Team player, you are detail oriented and a strong promoter of GameChangerโs product both internally and externally.
Perks
- Work remotely throughout the US* or from our well-furnished, modern office in Manhattan, NY.
- Unlimited vacation policy.
- Paid volunteer opportunities.
- WFH stipend - $500 annually to make your WFH situation comfortable.
- Snack stipend - $60 monthly to have snacks shipped to your home office.
- Full health benefits - medical, dental, vision, prescription, FSA/HRA., and coverage for family/dependents.
- Life insurance - basic life, supplemental life, and dependent life.
- Disability leave - short-term disability and long-term disability.
- Retirement savings - 401K plan offered through Vanguard, with a company match.
- Company paid access to a wellness platform to support mental, financial and physical wellbeing.
- Generous parental leave.
- DICKโS Sporting Goods Teammate Discount.
We are an equal opportunity employer and value diversity in our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
