Overview of the role
Join us at PolicyMe! We're modernizing insurance, and we'd like your help. Insurance is a $1T industry that has remained largely unchanged for decades, and we want to change that. We're a remote-first, Toronto-based startup with big ambitions.As the Product Marketing Manager, you'll play a crucial role in bringing PolicyMeโs new products to market, refining brand messaging, and empowering our Customer Success/Sales teams. You'll be the bridge between our Product, Growth and Customer Success/Sales teams, utilizing your skills to drive growth and strengthen our brand's positioning.
Reports To: Director of Marketing
What you'll be doing
- Represent the Voice-of-the-Customer: Develop a deep understanding of and internally advocate for the needs of the customer, leveraging quantitative and qualitative insights to inform product, growth and customer success team strategies & roadmaps.
- Drive Conversion Rate Optimizations: Identify common customer pain points across the full funnel and lead cross-functional initiatives with customer success, growth and product teams to implement conversion rate improvement solutions.
- Lead Go-to-Market (GTM) Strategies & Execution: Lead the development and execution of GTM strategies for new partners, products and features, partnering with internal and external teams to drive awareness and adoption with key audiences.
- Own Product Positioning: Own the on-going optimization of PolicyMeโs product positioning across all key customer touch points, leveraging competitor and user insights to ensure messaging is differentiated and resonates with key target personas.
- Sales Enablement: Partner closely with Customer Success teams to develop strategies and resources to effectively handle key product objections and communicate the value of PolicyMe.
What you bring to the table
- Proven marketing experience: 4-6 years of experience in product marketing, CPG brand management or consulting, with proven experience collaborating with a wide range of cross-functional teams (customer insights, product, sales, creative agencies, etc.).
- You have exceptional analytics skills, with demonstrated abilities to extract, manipulate and interpret quantitative and qualitative data to inform decisions (SQL proficiency is a plus).
- You are customer obsessed and have demonstrated success conducting and translating customer research and insights into actionable insights for internal teams.
- You take extreme ownership, are obsessed with digging deep to uncover the root of problems and then rallying others to drive immediate impact.
- You are a natural collaborator who builds trust, bridges gaps and partners across teams to empower others to operate more effectively.
- You have excellent communication and writing skills, and are able to concisely and effectively translate technical and creative concepts into customer-facing messaging and internal strategies.
- You have a wide range of marketing expertise and experience, and have the ability to leverage a range of tactics including paid media, CRM, PR, sales enablement, messaging, etc. to impact conversion rates and other key product marketing metrics.
- You are excited for the challenge of standing up a net-new function (0-1), proactively identifying high-impact problems and opportunities to prioritize.
