The Role
The Product Marketing Manager will be responsible for leading the go-to-market (GTM) strategy and execution for product launches, creating impactful sales enablement materials, conducting market research, and collaborating cross-functionally to ensure the success of 9finโs products. This role is ideal for someone with a strong background in B2B SaaS marketing who is passionate about driving product adoption and shaping the messaging and positioning for cutting-edge fintech solutions.
Responsibilities
- Develop and execute GTM strategies for new product launches, ensuring alignment with business goals and fostering collaboration between product, sales, and marketing teams.
- Create sales enablement materials (presentations, case studies, battle cards, one-pagers) to support the sales team in effectively promoting the product.
- Conduct market segmentation analysis to define target customer groups, tailoring messaging and marketing strategies to address their specific needs and challenges.
- Define and communicate compelling product positioning that differentiates 9fin in the market and resonates with target audiences.
- Stay informed on industry trends and competitor activities, providing insights that inform product and marketing strategies.
- Collaborate with customer success teams to drive engagement, retention, and adoption through targeted campaigns and educational content.
- Identify opportunities to boost product adoption and usage, working closely with sales, customer success, and product teams.
- Track and analyze the performance of product marketing initiatives, using data and feedback to refine strategies and improve results.
- Ensure alignment across product management, sales, customer success, and marketing teams on messaging, positioning, and execution of go-to-market activities.
About You
This role will be a great fit if you:
- 5+ years of experience in product marketing, preferably in B2B SaaS or fintech industries.
- Strong understanding of GTM strategies and product launch processes.
- Proven experience in creating effective sales enablement materials and supporting sales teams.
- Expertise in market segmentation, competitive analysis, and product positioning.
- Excellent technical communication skills, with the ability to translate complex product features into clear, compelling messaging for various audiences.
- Analytical mindset, with the ability to use data and performance metrics to drive decision-making and optimize marketing efforts.
- Ability to collaborate effectively with cross-functional teams, including product, sales, customer success, and marketing.
- Experience with performance tracking tools and product marketing metrics.
- A proactive, self-starter attitude with a passion for fintech and innovation.
Our benefits
- Weโre a scaling start up and we enjoy sharing our success, when the company succeeds, we always reinvest that in our people.
- We also offer huge amounts of responsibility, an abundance of opportunity for growth and a platform to truly excel.
- Holidays: 25 days per year (plus local public holidays)
- Learning & development budget: We're focused on your career progression and personal development!
- Private healthcare
- Pension scheme
- Team socials and company events
- Personal tech budget for laptops and other kit
- Generous, enhanced maternity, paternity and shared parental leave
- Hybrid working environment, with flexibility to work from home or in the office