The Role

The Product Marketing Manager will be responsible for leading the go-to-market (GTM) strategy and execution for product launches, creating impactful sales enablement materials, conducting market research, and collaborating cross-functionally to ensure the success of 9fin’s products. This role is ideal for someone with a strong background in B2B SaaS marketing who is passionate about driving product adoption and shaping the messaging and positioning for cutting-edge fintech solutions.

Responsibilities

• Develop and execute GTM strategies for new product launches, ensuring alignment with business goals and fostering collaboration between product, sales, and marketing teams.
• Create sales enablement materials (presentations, case studies, battle cards, one-pagers) to support the sales team in effectively promoting the product.
• Conduct market segmentation analysis to define target customer groups, tailoring messaging and marketing strategies to address their specific needs and challenges.
• Define and communicate compelling product positioning that differentiates 9fin in the market and resonates with target audiences.
• Stay informed on industry trends and competitor activities, providing insights that inform product and marketing strategies.
• Collaborate with customer success teams to drive engagement, retention, and adoption through targeted campaigns and educational content.
• Identify opportunities to boost product adoption and usage, working closely with sales, customer success, and product teams.
• Track and analyze the performance of product marketing initiatives, using data and feedback to refine strategies and improve results.
• Ensure alignment across product management, sales, customer success, and marketing teams on messaging, positioning, and execution of go-to-market activities.

About You

This role will be a great fit if you:

• 5+ years of experience in product marketing, preferably in B2B SaaS or fintech industries.
• Strong understanding of GTM strategies and product launch processes.
• Proven experience in creating effective sales enablement materials and supporting sales teams.
• Expertise in market segmentation, competitive analysis, and product positioning.
• Excellent technical communication skills, with the ability to translate complex product features into clear, compelling messaging for various audiences.
• Analytical mindset, with the ability to use data and performance metrics to drive decision-making and optimize marketing efforts.
• Ability to collaborate effectively with cross-functional teams, including product, sales, customer success, and marketing.
• Experience with performance tracking tools and product marketing metrics.
• A proactive, self-starter attitude with a passion for fintech and innovation.

Our benefits

• We’re a scaling start up and we enjoy sharing our success, when the company succeeds, we always reinvest that in our people.
• We also offer huge amounts of responsibility, an abundance of opportunity for growth and a platform to truly excel.
• Holidays: 25 days per year (plus local public holidays)
• Learning & development budget: We're focused on your career progression and personal development!
• Private healthcare
• Pension scheme
• Team socials and company events
• Personal tech budget for laptops and other kit
• Generous, enhanced maternity, paternity and shared parental leave
• Hybrid working environment, with flexibility to work from home or in the office