What youโll do:
- Develop and execute go-to-market strategies for new product launches, enhancements, and campaigns, ensuring alignment with company objectives and customer needs
- Manage a Senior Product Marketing Associate, supporting their growth and ensuring alignment with team goals
- Craft compelling value propositions, messaging, and positioning that resonate with providers and clients
- Partner with cross-functional teams (product, sales, customer success, operations) to ensure alignment and maximize impact
- Analyze market trends, customer insights, and competitive intelligence to inform product strategies and drive differentiation
- Measure the success of product marketing efforts using KPIs and data-driven analysis
- Mentor and collaborate with team members, contributing to the growth and direction of the product marketing function
Who you are:
- You have 3-5 years of experience in product marketing; previous experience with marketplaces, membership-based businesses, the healthcare industry, or in a B2B2C context are not required but preferred.
- You demonstrate high growth potential and have experience managing direct reports.
- You are a strategic thinker, equally committed to thinking big while ensuring tactical excellence and alignment with company goals.
- You are an exceptional communicator who can craft compelling narratives and deliver clear, persuasive messaging to diverse audiences.
- You relish collaboration and are known for your ability to build relationships and drive alignment in a broad and diverse organization.
- You are proficient in using data and insights to inform decisions and demonstrate ROI.
- You have a passion for guiding team members, shaping team culture, and driving excellence in your field.
- You thrive in a fast-paced environment, comfortably navigating new challenges with creativity and resilience, and context-switching along the way.
Benefits:
- Weโre a remote-first company
- Health insurance plans through Aetna (medical and dental) and MetLife (vision), including FSA and HSA plans
- 401K plan (ADP)
- Monthly therapy and wellness stipends
- Monthly co-working space membership stipend
- Monthly work-from-home stipend
- Financial wellness benefits through Northstar
- Pet discount program through United Pet Care
- Financial perks and rewards through BenefitHub
- EAP access through Aetna
- One-time home office stipend to set up your home office
- Comprehensive parental leave plans
- 11 paid holidays, 1 Alma Mental Health Day, and 1 Alma Volunteering Day
- Flexible PTO