TRACTIAN

Product Marketing Manager

8 days

Responsibilities

  • Lead product launches, collaborating with Product and Sales to ensure consistent messaging across all channels.
  • Define and refine the product narrative, ensuring clear differentiation and alignment with customer needs.
  • Develop battle cards, presentations, training materials, and other sales collateral to empower the commercial team.
  • Conduct research to understand customer pain points, competitive landscape, and industry trends to inform positioning.
  • Work closely with customers to create case studies, testimonials, and content that builds credibility and drives adoption.
  • Partner with Product, Sales, and Customer Success teams to ensure product-market fit and a seamless customer journey.

Requirements

  • B2B hands-on experience in go-to-market planning, product launches, and cross-functional alignment with Product, Sales, and Customer Success teams.
  • Strong ability to develop product positioning, messaging frameworks, and value propositions based on market research and customer insights.
  • Experience in user behavior analysis using tools like PostHog, Amplitude, or Heap, leveraging insights to refine messaging and optimize user onboarding.
  • Advanced skills in content creation for both technical and non-technical audiences, including white papers, case studies, and training materials.
  • Solid project management skills, with experience leading multiple initiatives simultaneously in a fast-paced environment.
  • Exceptional writing and communication skills, with the ability to translate complex technical information into accessible content.
  • Engineering degree (Mechanical, Electrical, Production, etc.) or a related field, and/or experience in the industry/manufacturing sector.

Bonus Points

  • Familiarity with predictive maintenance, IoT, or related industrial technologies.
  • Background in sales enablement or customer training within technical fields.
  • Knowledge of data analysis and content performance measurement tools.
  • Comfort with public speaking and presenting content to diverse audiences.
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About TRACTIAN

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TRACTIAN is a company focused on developing innovative solutions for maintenance operations, providing a platform designed to enhance efficiency and streamline daily tasks for technicians, supervisors, and managers.
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