Responsibilities
- Lead product launches, collaborating with Product and Sales to ensure consistent messaging across all channels.
- Define and refine the product narrative, ensuring clear differentiation and alignment with customer needs.
- Develop battle cards, presentations, training materials, and other sales collateral to empower the commercial team.
- Conduct research to understand customer pain points, competitive landscape, and industry trends to inform positioning.
- Work closely with customers to create case studies, testimonials, and content that builds credibility and drives adoption.
- Partner with Product, Sales, and Customer Success teams to ensure product-market fit and a seamless customer journey.
Requirements
- B2B hands-on experience in go-to-market planning, product launches, and cross-functional alignment with Product, Sales, and Customer Success teams.
- Strong ability to develop product positioning, messaging frameworks, and value propositions based on market research and customer insights.
- Experience in user behavior analysis using tools like PostHog, Amplitude, or Heap, leveraging insights to refine messaging and optimize user onboarding.
- Advanced skills in content creation for both technical and non-technical audiences, including white papers, case studies, and training materials.
- Solid project management skills, with experience leading multiple initiatives simultaneously in a fast-paced environment.
- Exceptional writing and communication skills, with the ability to translate complex technical information into accessible content.
- Engineering degree (Mechanical, Electrical, Production, etc.) or a related field, and/or experience in the industry/manufacturing sector.
Bonus Points
- Familiarity with predictive maintenance, IoT, or related industrial technologies.
- Background in sales enablement or customer training within technical fields.
- Knowledge of data analysis and content performance measurement tools.
- Comfort with public speaking and presenting content to diverse audiences.
