About the role - Own the Narrative. Drive Market Impact.
- Sprinto is looking for a strategic and storytelling-driven Head of Product Marketing to craft compelling positioning, drive go-to-market success, and shape how the industry perceives compliance automation.
- If you thrive at the intersection of strategy, execution, and thought leadershipโthis is your chance to make a category-defining impact!
Some key responsibilities of the role:
- Go-to-Market Strategy: Define and execute winning go-to-market (GTM) strategies for Sprintoโs platform and new product offerings, ensuring impactful launches that accelerate adoption and revenue.
- Positioning & Messaging: Craft clear, compelling, and differentiated messaging that resonates with multiple buyer personas, from CISOs to startup founders, turning complex information into engaging narratives.
- Sales Enablement: Build high-impact sales assetsโdecks, battle cards, case studies, competitive intelligence, and pitch narrativesโthat empower our revenue teams to win more deals.
- Market & Competitive Intelligence: Own deep competitive research, conduct primary market analysis, and drive category-defining insights that inform product and business strategy.
- Thought Leadership & Brand Elevation: Regularly develop data-backed content and storytelling that elevates Sprintoโs brand, making us a go-to authority in compliance automation.
- Customer-Centric Positioning: Partner with Customer Success to leverage real-world customer wins into marketing stories that reinforce our value and drive upsells, expansions, and advocacy.
- Cross-functional Impact: Work closely with Product, Sales, and Demand Generation teams to ensure cohesive execution across all marketing and GTM efforts.
- Leadership & Scale: Build and lead a world-class Product Marketing function that grows alongside Sprintoโs rapid market expansion.
Some key requirements of the role:
- 8+ years of relevant PMM experience in B2B SaaS product marketing, with a track record of successfully launching products and influencing market direction.
- Strategic thinker with the ability to craft compelling narratives and simplify complex topics into clear, engaging messaging.
- Deep understanding of GTM motions, including category creation, competitive differentiation, and persona-driven positioning.
- A top-tier storyteller who can turn dry technical information into powerful marketing content that moves markets.
- Data-driven mindset, with the ability to translate insights into actionable strategies that drive pipeline and revenue.
- Leadership experience, with a passion for mentoring and scaling high-performing product marketing teams.
- Proven ability to collaborate cross-functionally with Sales, Product, Demand Gen, and Customer Success teams.
Benefits
- Remote First Policy
- 5 Days Working With Flexi Hours
- Group Medical Insurance (Parents, Spouse, Children)
- Group Accident Cover
- Company Sponsored Device
- Education Reimbursement Policy
