Company Overview
LeanTaaS creates software solutions to transform hospital and infusion center operations.
Responsibilities
- Assist in developing and executing go-to-market strategies for product launches and marketing campaigns.
- Support customer marketing initiatives, including working with Customer Success and customers to develop case studies, testimonials, and other content that showcases customer outcomes.
- Leverage AI-powered tools to improve content creation, marketing workflows, and sales enablement assets.
- Develop product positioning, value propositions, and messaging that resonate with the buying audience.
- Assist in creating sales enablement tools such as competitive comparison guides, messaging maps, FAQs, PowerPoint presentations, and email templates.
- Provide market and buyer insights to help develop campaign strategies, including demand creation and reputation-building efforts.
- Collaborate with the marketing team to produce relevant contentโweb pages, articles, press releases, and campaignsโfor target buyers.
- Monitor and report on the performance of marketing programs and sales enablement initiatives.
- Plan, organize, and facilitate conference presentations and webinars.
- Support the Business Development and Sales teams with email campaigns, collateral, and competitive intelligence research.
- Support the team in managing the Marketing asset library and internal product solutions resources.
Requirements
- Bachelorโs degree in Business, Marketing, Healthcare Technology, Hospital Administration, Communications, or a related field.
- 2-4 years of experience in product marketing, customer marketing, or content marketing with high growth B2B SaaS companies.
- Demonstrated ability to leverage AI tools (such as ChatGPT, Claude, or other LLM-based tools) to increase efficiency and productivity in a professional setting.
- Strong communication and storytelling skillsโboth written and verbal.
- Strong analytical skills and business judgment, with the ability to identify market opportunities.
- Motivated, creative, and analytical, with a strong ability to problem-solve.
- Excellent attention to detail and ability to manage multiple projects simultaneously.
- Exceptional interpersonal and collaboration skills.
- Passion for solving healthcare problems.
Bonus Points
- Prior experience in healthcare marketing, particularly in EHR, medical device, pharmacy, or perioperative workflows.
- Experience working with customers to develop case studies or testimonials.
What Youโll Get
- Intellectual and emotional satisfaction of solving tough operational problems in healthcare.
- Competitive compensation package including base salary, target bonus, and stock options.
- 401(k) Match.
- Comprehensive healthcare benefits.
- Generous Paid Time Off and Parental Leave.
- Monthly reimbursement for Skill Building, Wellness, Transportation, and/or Home Office.
- Education Reimbursement for select courses/programs.
