About the RoleAs one of the first Product Marketing hires at Hinge, this is a unique opportunity to shape the foundation of our Product Marketing function while driving impactful go-to-market strategies. This role requires both high-level strategic thinking and a willingness to dive into the details to bring launches to lifeโwhether itโs crafting positioning, writing a creative brief, or ensuring flawless execution. No task is too small, and no challenge is too big. If you're a seasoned Product Marketer whoโs hungry to build, execute, and iterate in a fast-moving environment with an ambitious Product Vision, this is the role for you.
Responsibilities
- Drive Strategic Go-to-Market Execution: Develop and execute comprehensive go-to-market plans for new features, ensuring alignment with overall product and company objectives.
- Craft Cohesive Consumer Narratives: Identify larger stories and connect multiple feature launches for a clear, compelling market position.
- Lead End-to-End Launch Management: Oversee the end-to-end process of marketing feature launches. Clearly define marketing needs and coordinate various parts of the marketing organization to execute against those needs.
- Develop Insight-Driven Creative Briefs: Develop and deliver clear and thoughtful strategic and channel briefs that lead to effective and best in class messaging and creative that is consistent across marketing and product surfaces.
- Be a Key Partner to the Product Team: Share actionable insights and learnings to shape future product development and marketing strategies.
- Cross-Functional Team Player: Work closely with designers, product managers, and other cross-functional leads during feature scoping and go-to-market planning to ensure we are testing, measuring, and optimizing upon and beyond feature launch for key audiences.
- Optimize Feature Success Beyond Launch: Partner with design, product, and marketing teams to test, measure, and refine strategies for key audiences beyond the initial launch.
- Build and Maintain a Messaging Hub for Marketing Partners: Build a knowledge base of messaging and creative assets for teams to leverage across marketing channels.
What We're Looking For
- 4+ years of product marketing experience with a proven track record of successfully driving go-to-market launches.
- Project Management: Experience and success in managing cross-functional teams to bring products and features to market.
- Demonstrated ability to create detailed and actionable Product Briefs.
- Strong interpersonal skills and communication capabilities with the ability to work across both highly technical and highly creative teams.
- A highly self-motivated action-oriented operator. No task is too small.
- Familiarity with both acquisition and engagement data; ability to take data and turn into insights to inform future plans.
