About the role
Above all, you are a storyteller. But weโll call you Product Marketing Lead for GTM Launch Strategy & Campaigns. Youโll take Scribeโs platform to market, reimagining how we communicate with our customers and prospectsโto be more human, creative, and inspirational. Youโll create the go-to-market strategies, messaging, and campaigns to make us a beloved and critical element of our customersโ professional lives.Youโre a smart, kind, ambitious self-starter and leader who can balance strategic thinking, creative ideation, and customer empathy. You have a strong understanding of a B2B sales-assisted and self-serve buyerโs journey but live and breathe inspiring consumer marketing campaigns and engagement strategies. You stay ahead of industry trends, are brimming with ideas, and love bringing launches to lifeโnot only to drive major impact to the business but also because you live to see our customersโ faces light up when they realize the magic of Scribe. Youโre not afraid to challenge the status quo, you have strong convictions about what works and what doesnโt (and the ability to design data-driven tests to prove it), and you dream BIG, finding yourself always saying โwhat if โฆ?โ
What youโll do
- Product Launches: Be a trusted partner to the product team. Develop a thematic approach to launches and quarterback them from inception to successful launch. Establish KPIs to track launch performance and impact
- Messaging & Positioning: Develop the messaging and positioning not only for product and feature releases, but also for how you will bundle them into thematic launches and campaigns
- Product Insights: Relay customer, sales, and market insights that inform product roadmap decisions and strategyโfrom the big picture down to UI copy
- Campaigns: Imagine and build creative campaigns that drive product adoption and revenue. Rigorously measure the results and relentlessly optimize them
- Targeting Strategy & Execution: Plan and implement the go-to-market strategy for targeting, acquiring, and increasing product adoption with buyers and users who fit our Ideal Customer Profile based on company goals, across the self-serve and sales-assisted sides of our business
- Leadership: Build strong relationships and lead cross-functional teams across Product, Design, Lifecycle, User Acquisition, and Influencer Marketing to take products and features to market. Be their go-to PMM partner
Qualifications
- Education: BA/BS degree
- 5-7+ years in a product marketing, transferable marketing, and/or product management role
- Exceptional written, verbal, and visual communicator and storyteller with keen ability to understand the audience and distill key messages to persuade them to take action
- Big-picture thinker with strong business discernment and high degree of creativity in identifying and capitalizing on opportunities; finger on the pulse of growth marketing trends and innovations
- Experience developing messaging and crafting creative omni-channel campaigns
- Strong analytical skills to incorporate data-driven insights to optimize campaigns
- Strong project management, prioritization, and organization skills
- A creative curiosity, collaborative ethic, hardworking enthusiasm, and ambition
- A consistent ability to lead and collaborate seamlessly across functions with high EQ (emotional intelligence)
- Comfort in a fast-growing startup environment
Nice to have
- A PLG (Product-Led Growth) and B2B background
- Familiarity with CRM, data visualization, and marketing automation tools such as Salesforce (SFDC), Customer.io, Mixpanel, and Sigma
Full-Time Employee Benefits Include
- Some of the nicest and smartest teammates youโll ever work with
- Competitive salaries
- Comprehensive healthcare benefits
- Exciting and motivating equity
- Flexible PTO
- 401k
- Parental Leave
- Commuter Benefits (SF office employees)
- WFH Stipend
- Working from SF office 3x days/week
Compensation
$150,000 - $200,000 USD + Equity + BenefitsAt Scribe, we celebrate our differences and are committed to creating a workplace where all employees feel supported and empowered to do their best work. We believe this benefits not only our employees but our product, customers, and community as well. Scribe is proud to be an Equal Opportunity and Affirmative Action Employer.
