About Alan
- Alan is on a mission to empower everyone to live a longer, healthier life.
- They aim to provide a member-centric healthcare experience.
The Product Marketing Manager B2C job
- Drive the growth of the eyewear and wellbeing marketplace.
- Craft and execute our communication strategy across B2B2C and B2C channels.
- Lead seasonal eyewear collections (4/year), owning editorial direction and product storytelling.
- Build sales enablement assets showing our unique positioning.
- Drive personalized marketing campaigns with gamified experiences.
- Optimize conversion through data-driven A/B testing and campaign analytics.
- Expand our catalog in optics and wellbeing verticals.
Is it you weβre looking for?
- Proven track record in product marketing and content strategy.
- Experience in B2C marketing.
- Strong written and verbal communication skills in English & French.
- Product sense.
- At ease in a 0 to 1 project.
- Creative storyteller, balanced with strong analytical capabilities.
- Results-oriented with a focus on measuring impact on conversion/revenues.
Perks & Benefits
- Flexible Office options including remote experience with home office equipment sponsorship.
- All the tools needed such as top of the range equipment.
- Flexible vacation policy and working hours.
- Transport country-specific commuter benefits.
- Learning & Training opportunities.
